Performance Marketing Specialist

Thuma is seeking a dynamic and results-driven Performance Marketing Specialist to join our Performance Marketing team. This individual will lead execution, optimization, and analysis of key paid social channels, with a strong focus on driving new customer acquisition and revenue growth within efficiency guardrails.

Reporting into the Associate Director of Performance Marketing, you will own day-to-day execution across platforms like Meta, TikTok, Pinterest, etc. while supporting other channels like Google and YouTube. This role requires strong channel expertise, a strong testing mindset, and the ability to collaborate cross-functionally with brand, creative, analytics, and ecommerce teams to uncover new growth opportunities.

Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. This role involves three to five days in office each week.

In recognition of the personal and professional benefits that team members gain from time spent together in person, we organize a range of events throughout each year designed to bring our entire team together!

Key Responsibilities

Own day-to-day execution, optimization, and analysis of performance marketing channels like Meta, TikTok, and Pinterest while also supporting search channels like Google and YouTube.

Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.

Support creative strategies capable of unlocking new scale in customer acquisition.

Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.

Provide insight on paid social and search trends, formats, and platform innovations; evaluate and test new ad products and channels.

Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.

Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.

This Might Describe You

2+ years of experience managing paid social campaigns at scale, ideally in e-commerce or DTC environments.

Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds.

Hands-on experience across Ads Manager platforms (Meta, TikTok, Pinterest, etc.).

Data-driven marketer with a strong understanding of marketing attribution and the role of paid social in the broader customer journey.

Strong collaborator who thrives on working across teams while also being able to execute independently.

Analytical and detail-oriented with advanced skills in Excel/Google Sheets; comfortable synthesizing data into actionable insights.

Clear communicator who can translate performance data into compelling stories for executives and cross-functional partners.

A builder and optimizer with a strong testing mindset; curious and proactive in uncovering new ways to grow the business.

At the forefront of marketing trends with a pulse on emerging media opportunities.

Experience across paid search and offline channels is a plus.