PR Manager

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PR Manager

• Location

• High Q Tower, Lahore

• Date

• 03, September 2026

• Job Type

• Full Time (On-site)

Key Responsibilities

• Develop and execute PR and media relations strategies focused primarily on the US market,
  enhancing brand visibility, credibility, and reputation among relevant audiences.
• Build and maintain strong relationships with US-based journalists, editors, media outlets, industry
  publications, podcast hosts, newsletter creators, influencers, and other relevant stakeholders.
• Research and identify relevant US media opportunities based on the company’s industry, target audience, and business objectives.
• Create and distribute compelling press releases, media pitches, media kits, corporate
  announcements, executive communications, and thought leadership content tailored for the US audience.
• Secure relevant media coverage, interviews, podcast appearances, guest articles, expert
  commentary opportunities, and speaking engagements.
• Develop and manage thought leadership and executive positioning strategies, helping company
  leaders establish credibility within relevant US industries and business communities.
• Identify newsworthy company stories, industry insights, data points, customer success stories,
  product developments, and business milestones that can be converted into compelling media
  narratives.
• Monitor the US media landscape, industry trends, competitor coverage, and relevant
  conversations to identify PR opportunities and potential reputation risks.
• Develop and manage proactive and reactive communication strategies to protect and strengthen
  the company’s reputation.
• Collaborate closely with marketing, content, social media, product, and leadership teams to
  ensure consistent messaging across all external communication channels.
• Plan and execute PR campaigns supporting product launches, company announcements,
  partnerships, funding or business milestones, events, and industry initiatives.
• Identify and coordinate opportunities for participation in relevant US conferences, trade shows, webinars, podcasts, industry events, and award programs.
• Prepare company executives and subject matter experts for US media interviews, podcasts, speaking engagements, and public appearances.
• Develop targeted media lists and maintain an up-to-date database of relevant US journalists,
  publications, editors, podcast hosts, and industry influencers.
• Track and analyze PR performance, including media mentions, quality of coverage, share of
  voice, brand sentiment, referral traffic, backlinks, and overall campaign impact.
• Ensure all external communications align with the company’s brand positioning, messaging
  framework, and business objectives while remaining relevant and appropriate for the US
  audience.

Required Skills / Competencies

• 3–6 years of experience in Public Relations, Media Relations, Communications, or a similar role,
  preferably with exposure to the US or international market.
• Strong understanding of the US media landscape, including business, technology, B2B, startup,
  SaaS, or industry-specific publications.
• Proven experience in building and maintaining relationships with US-based journalists, editors,
  media professionals, podcast hosts, and industry influencers.
• Excellent English written, editing, and verbal communication skills, with the ability to communicate
  naturally and professionally with a US audience.
• Strong storytelling and corporate messaging abilities, with the capability to turn business updates
  and industry insights into compelling media narratives.
• Proven experience writing press releases, media pitches, executive statements, bylined articles, thought leadership content, and corporate communication materials.
• Strong understanding of media pitching and the ability to personalize pitches based on
  journalists, publications, and target audiences.
• Experience in securing or supporting earned media coverage, interviews, podcasts, guest
  articles, speaking opportunities, and executive visibility.
• Strong understanding of thought leadership and executive branding, particularly within B2B,
  technology, SaaS, AI, or other relevant industries.
• Ability to identify relevant US industry trends, news cycles, and conversations and turn them into timely PR opportunities.
• Strong crisis communication and reputation management skills.
• Excellent presentation, networking, and interpersonal communication abilities.
• Strong research skills with the ability to understand complex products, services, industries, and
  target audiences.
• Experience using PR and media research tools such as Muck Rack, Cision, Prowly, Meltwater, or
  similar platforms will be preferred.
• Analytical mindset with experience measuring PR performance through media monitoring, share
  of voice, sentiment analysis, referral traffic, and campaign reporting.
• Strong project management and organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Ability to collaborate effectively with leadership, marketing, content, social media, and external stakeholders.
• Strong negotiation, networking, and relationship-building skills.
• High attention to detail, professionalism, and cultural understanding of communicating with
  international—particularly US—audiences.
• Ability to work independently, take ownership, and operate effectively in a fast-paced
  environment.

Preferred / Nice-to-Have Skills

• Experience working with B2B technology, SaaS, startup, eCommerce, or corporate brands.
• Existing network of media contacts across business, technology, and industry publications.
• Familiarity with media monitoring and PR tools such as Cision, Meltwater, Muck Rack,
  Brandwatch, or similar platforms.
• Experience managing executive personal branding and thought leadership initiatives.
• Knowledge of social media communication strategies and digital PR.
• Experience coordinating press conferences, product launches, and corporate events.
• Familiarity with SEO, content marketing, and integrated marketing communications.
• Experience managing agency relationships and external PR partners.
• Basic understanding of investor relations and corporate communications is a plus.
• Experience using AI-powered tools such as ChatGPT or Claude to assist with research, media
  outreach, and content development.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field;
  professional PR certifications are an advantage.

Apply Now:

• Experience

• 3-6 Years of Experience

• Working Days

• Weekly 5 days (Mon to Fri)

• Vacancy

• No of Vacancies: 1

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