PR Manager / Senior Manager - Vietnam

We are looking for a hands-on, entrepreneur PR professional to lead client work and help grow PRecious in Vietnam. This is not a traditional account management role. You need to be comfortable operating independently, getting hands-on with delivery, converting opportunities into business, and building our presence in the market.

We want someone who gets a kick out of building and growing, rather than simply stepping into an established structure.

What You Will Own

Client Leadership & Delivery

• Independently lead Vietnam accounts and projects across corporate, B2B and consumer communications.

• Own client relationships, strategy, delivery, timelines, budgets and profitability.

• Stay hands-on across media relations, writing, content, events and reporting.

• Work with PRecious teams across Southeast Asia on regional and multi-market campaigns.

Media Relations & Storytelling

• Develop locally relevant stories and angles that journalists and audiences care about.

• Personally pitch media and build trusted relationships with journalists and editors.

• Generate earned coverage through strong storytelling, editorial relevance and genuine relationships, rather than relying primarily on transactional placements.

• Maintain strong knowledge of Vietnam’s media, influencer and digital landscape.

Growth & New Business

• Turn inbound and regional opportunities into strong local strategies, proposals and pitches.

• Help convert opportunities and grow existing client relationships.

• Proactively identify new relationships and business opportunities in Vietnam.

• Work with regional leadership on pitches, scopes, pricing and commercial discussions.

Build PRecious in Vietnam

• Help build PRecious’ reputation, network and visibility in the market.

• Identify and execute opportunities to put PRecious in front of the right audiences, including media coverage, commentary, thought leadership, speaking opportunities, industry events and partnerships.

• Build relationships across Vietnam’s business, media and communications ecosystem.

• Operate effectively in a lean setup, using regional resources, partners and freelancers where needed.

• Help recruit and develop a local team as the business grows.

AI & Modern Communications

• Use AI and modern tools to improve research, insights, creativity and execution.

• Stay curious about how technology is changing communications and continuously look for smarter ways to deliver better work.

Requirements

What We Are Looking For

• 5–8+ years of PR/communications experience, with strong agency experience.

• Able to independently lead and execute client accounts without layers of supervision.

• Experience across corporate, B2B and/or consumer communications.

• Strong Vietnam media relationships and a proven ability to organically pitch stories and generate earned coverage.

• Strong writing and storytelling skills in Vietnamese and English.

• Experience with proposals, pitches and new-business conversion.

• Commercial understanding of scopes, budgets and account profitability.

• Some people-management experience and the appetite to build a team over time.

• Experience working with Vietnamese and international/regional clients.

• Comfortable rolling up your sleeves regardless of seniority.

• Most importantly, you enjoy building: clients, relationships, opportunities, reputation and ultimately a stronger PRecious business in Vietnam.