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PR Officer

LondonHybrid

AI Summary

The PR Officer manages media relations for Dogs Trust, responding to journalist inquiries, writing news stories, and generating proactive coverage to promote the charity's work with dogs.

About this role

Are you a dog lover who has a knack for telling a great story?
We’re on the hunt for a PR Officer, who will play a key role in connecting the public with our work through compelling media coverage.

Key Responsibilities

As PR Officer, you’ll:
  • play a key role in the running of our busy press office, responding to requests from journalists swiftly and effectively, underpinned by a strong understanding of PR and reputational risk,
  • generate pro-active media coverage for specific campaigns, writing news stories that effectively convey our key messages to journalists and the wider public,
  • collaborate with centre-based Media Coordinators and Centre Managers to share positive stories about dogs in their centre, helping spread the word about the amazing work we do.
Interviews for this role are provisionally scheduled for 21st October 2026 and will take place in person at our London office.

Skills, Knowledge & Expertise

To be successful in this role, you’ll need a good amount of PR experience, with excellent communication skills, specifically the ability to write compelling stories and brief senior stakeholders. You’ll be proactive, creative, and actively seek opportunities to share good-news stories that celebrate our work. You’ll be organised and a strong multi-tasker, as this role will involve working on longer-term projects as well as reactive work. Above all, you’ll be passionate about dogs and the work we do.

Benefits

We help people to know, love and understand the charity and to take action to support the charity’s work. We use our understanding of Dogs Trust and the needs of our wide and varied audiences to produce impactful, creative, on-brand communications. The PR team focuses on our media relations work, proactively selling stories into the UK media, reacting to enquiries and ensuring we’re equipped to handle a crisis. No two days in the Press Office are the same.

Skills

Campaign CommunicationsCrisis ManagementMedia RelationsNews WritingPRReputational RiskStakeholder CommunicationStorytelling

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