Product Manager, Identity
AI Summary
Owns the product roadmap for identity resolution, graph management, and cross-platform identifier strategies; works cross-functionally to enable precise audience targeting, accurate measurement, and seamless data interoperability.
About this role
Samba is seeking a Product Manager to own our identity infrastructure and data connectivity strategy. You'll be responsible for how we connect, resolve, and activate identifiers across our proprietary TV viewership data, web behavioral data, third-party assets (both partners and clients) and the evolving identity landscape. This role sits at the foundation of everything we do—enabling precise audience targeting, accurate measurement, and seamless data interoperability across platforms.
Identity is the connective tissue of modern advertising. Our clients need to reach the right audiences with precision and measure outcomes accurately—all while respecting privacy. You'll ensure Samba's identity infrastructure is robust, future-proof, and positioned to unlock the full value of our first-party viewership and behavioral data in a post-cookie world.
WHAT YOU'll DO
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Own the product roadmap for identity resolution, graph management, and cross-platform identifier strategies
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Define requirements for identity onboarding, matching, and activation workflows based on client needs, privacy standards, and technical constraints
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Work cross-functionally with engineering, data science, sales, and client success teams to prioritize identity capabilities that unlock new revenue and improve match rates
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Stay ahead of industry shifts in identity—from deprecation of third-party cookies to emerging standards like Unified ID 2.0, RampID, and clean room integrations
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Balance innovation in deterministic and probabilistic matching techniques against scalability, accuracy, and compliance requirements
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Translate complex identity concepts into clear product specifications and client-facing value propositions
WHO YOU ARE
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3+ years of product management experience in ad tech, data platforms, or identity-focused products
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Deep understanding of identity resolution methodologies, graph theory, data onboarding, and privacy-compliant matching techniques
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Experience shipping identity products or working with identity providers, data clean rooms, or audience platforms
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Track record of executing—not just strategizing—in fast-moving, data-intensive environments
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Ability to influence without authority across technical, legal, and commercial stakeholders
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Hustler mentality: you get things done and know how to navigate the ambiguity of a shifting identity ecosystem
Skills
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