Product Marketing Director
AI Summary
The Product Marketing Director leads global product marketing strategy for Angry Birds 2, driving audience growth, brand strength, and player engagement through campaigns, ASO, and cross‑functional collaboration.
About this role
Here are some of the fun and impactful things you will do:
Lead the product marketing vision and strategy for Angry Birds 2, defining the brand positioning and overseeing our 360 marketing activities.
In close collaboration with the game team and marketers, bring new features and seasonal events to life with compelling campaign narratives that maximise growth opportunities.
Drive success across social media by fostering a thriving community, and connecting us with our fans. Winning on social media in the age of short form content is the key!
Manage App Store Optimization (ASO) across global platforms, making sure players can easily find and start loving the game.
Represent the voice of the player within the Game leadership team, using data insights to inform and support product and marketing priorities.
Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence
Experience and skills we are looking for:
You have extensive consumer marketing leadership, as well as experience in the games as a service industry
You have a track record of creating comprehensive marketing strategies that successfully blend innovative product features with compelling brand narratives.
You have deep, hands-on expertise in managing and optimizing key organic channels, including App Store Optimization (ASO), social media marketing, and community management.
You are a supportive leader with excellent strategic skills, able to build trust and influence cross-functional teams and senior stakeholders.
You understand mobile game KPIs, monetization models, and player psychology, especially within the casual genre.
You have prior experience managing partnerships, brand collaborations and PR activities.
Skills
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