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Zopa

Posted 5 months ago

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Product Marketing Lead

LondonOn-siteFull-time

AI Summary

The Product Marketing Lead owns product marketing strategy for one or more key product domains at Zopa, defining positioning, messaging, and go-to-market approaches to drive customer and commercial impact.

About this role

Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

The Role
As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact.
Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa.
This is a high-impact role for someone who thrives at the intersection of strategy and craft; equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.

What you will be doing:

  • Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy
  • Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys
  • Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap
    • Partnering deeply with Product and Design
  • Embedding with Product Directors and Design Leads to ensure our products are marketable by design
  • Co-creating and stress-testing feature concepts, value propositions and customer narratives before build
  • Helping teams navigate trade-offs between customer value, differentiation, complexity and speed
    • Leading go-to-market at scale
  • Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it
  • Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns
  • Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle
    • Raising the bar for product marketing
  • Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice
  • Improving how we use insight, testing, performance data and learning loops across product marketing
    • Being a senior connector and influencer
  • Representing Product Marketing internally as a strategic discipline, not just a delivery function
  • Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations

    • About you:

  • You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent)
  • You’ve owned product marketing for complex products or portfolios, not just single launches
  • You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative
  • You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation
  • You’re comfortable influencing senior product and marketing leaders
    • No everyone ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you.

    Skills

    CampaignPlanningCross-functional LeadershipCustomer LifecycleData-LedDecisionMakingGo-to-marketGTM StrategyLaunchManagementLifecycleMarketingMarketAnalysisMessaging FrameworksNarrativeCopywritingPerformanceMarketingPortfolioManagementPositioningProduct MarketingProduct/StrategyPropositionDevelopmentStakeholderManagementStorytellingVoiceOfTheCustomer

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