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Avalanche Studios Group

Posted 3 months ago

Open

Product Marketing Manager

StockholmOn-siteFull-time

AI Summary

Product Marketing Manager to drive DLC marketing strategy and GTM plans for PC and console games, leading cross-functional campaigns and stakeholder alignment.

About this role

The position:
We are looking for a motivated and experienced Product Marketing Manager to join our team. This is a critical role responsible for driving the marketing strategy and execution for our DLC launches and supporting the Go-to-Market (GTM) plans. This role requires a deep understanding of PC and console game marketing, excellent cross-functional collaboration skills, and a passion for our products!

What you'll do:

  • Develop and implement comprehensive marketing campaigns to drive awareness, engagement, and sales for each DLC launch.Identify target audiences, key messaging, and marketing channels to maximize campaign effectiveness.
  • Manage the campaign budget, ensuring optimal allocation of resources across various initiatives.
  • Oversee the quality of marketing assets, including trailers, gameplay videos, social media content, and website updates.
  • Collaborate closely with internal teams (PR, Community, Art, Development, Partnership) and manage external agencies to ensure alignment on marketing objectives.
  • Establish and track KPIs to measure campaign performance and identify areas for improvement.
  • Take on the responsibility as a People Manager.

    • Who you are:

  • A strategic thinker with strong project leadership and operational excellence.
  • Proven experience orchestrating large, multi-team, multi-channel marketing campaigns.
  • Comfortable working with fast-paced timelines and high business impact.
  • Strong communication skills to be comfortable with driving alignment across senior stakeholders and complex environments.
  • Has a passion for storytelling, creative development and players.
  • Experience bringing individuals and teams together to solve problems.
  • Experience from working with PC and console games.

    • Skills

    Agency ManagementAsset Management (trailers, Gameplay Videos, Social Content)Audience TargetingBudget ManagementCampaign ManagementCross-Functional CollaborationEurope/Stockholm Market KnowledgeGo-to-market PlanningKPI TrackingMarketing StrategyMessaging DevelopmentMulti-channel MarketingPeople ManagementPerformance AnalyticsPR CollaborationProduct Storytelling

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