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Product Marketing Manager

ShanghaiOn-siteFull-time

AI Summary

Develops marketing plans and activities for specific products or product lines to establish and enhance product placement, oversees market research, monitors competitive activity, identifies customer needs, establishes pricing strategies, and works with engineering, manufacturing, and sales to develop new or enhanced products.

About this role

Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills

Business PlanningCompetitive AnalysisCustomer Needs AnalysisGo-to-market StrategyMarket ResearchPricing StrategyProduct MarketingProduct Positioning

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