Posted 2 months ago
Product Marketing Manager (New York)
New YorkOn-siteFull-time
AI Summary
The Product Marketing Manager establishes Merkle Science as a thought leader in the US market, leads go-to-market and product messaging strategies, creates sales content, and collaborates cross‑functionally to drive US market expansion and revenue targets.
About this role
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
What will you do?
·Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets
·Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers
·Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
·Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
·Create sales tools and content such as case studies, videos, website copy and blog posts
·Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
·Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
·Establish and iterate on go-to-market strategy to reach revenue targets
·Will manage his/her own team of designers and marketers.
Skills
Blog WritingBrand PositioningCase Study DevelopmentChannel StrategyCompetitive AnalysisContent CreationCross-Functional CollaborationCustomer PersonasDemand GenerationGo-to-market PlanningGo-to-market StrategyInterviewsMarket ResearchMarket SegmentationProduct MessagingProduct Roadmap AlignmentSales EnablementTeam LeadershipUser TestingValue PropositionVideo And Website Copy
