Posted 7 days ago
Product Marketing Manager (Partnerships & BD Enablement)
AI Summary
Develops and executes SEO and partner marketing strategies to drive organic growth and qualified leads for JustMarkets’ global IB partnership program. Owns sales enablement, content, and technical SEO across multiple regions.
About this role
We are looking for an experienced Product Marketing Manager (Partnerships & BD Enablement) to join JustMarkets and strengthen our global Introducing Broker (IB) program. In this role, you will create impactful sales enablement materials, develop partner-focused marketing assets, and support Business Development teams across multiple regions. You will have the opportunity to shape the Partner Marketing function from the ground up, collaborate with cross-functional teams, and directly contribute to the growth and positioning of our global partnership program.
Responsibilities
- Develop and execute SEO strategies to grow organic traffic, visibility, and qualified leads in the LATAM region
- Conduct regular technical, on-page, and off-page audits, and ensure timely implementation of improvements
- Perform keyword research and clustering, optimizing content and landing pages for high-value queries related to Forex, CFDs, commodities, and crypto
- Monitor and improve technical SEO: site speed, crawlability, indexation, Core Web Vitals, and structured data
- Manage the backlink profile, including link-building initiatives and mitigating toxic link risks
- Track, analyze, and report SEO performance using GSC, GA, Ahrefs, SEMrush, and Screaming Frog
- Collaborate with cross-functional teams (content, product, design, development, marketing) to embed SEO best practices into every project
- Identify content gaps to strengthen topical authority, and stay current on SEO trends and algorithm updates across multilingual platforms
Requirements
- 2+ years of experience as a Product Marketing Manager, B2B Marketer, or Sales Enablement Specialist
- Strong understanding of partnership marketing, affiliate marketing, or Introducing Broker (IB) programs
- Experience creating B2B sales enablement materials, including pitch decks, one-pagers, case studies, and sales presentations
- Experience working with international or multi-regional teams
- Strong copywriting and content creation skills for B2B audiences
- Experience collaborating with cross-functional teams, including Business Development, Product, Design, and Content
- Strong analytical skills with experience evaluating marketing performance and partner funnels
- Excellent stakeholder management and communication skills
- Upper-Intermediate English level
Will be a plus
- Understanding of rebate structures, multi-tier commission models, spreads, leverage, and Client Lifetime Value (LTV)
- Experience writing B2B content for landing pages, onboarding email sequences, and partner portals
- Knowledge of the financial/trading industry (Forex, CFDs, crypto, commodities)
We offer
- The opportunity to work on a high-traffic, international project across multiple markets, influencing SEO strategy on a global scale
- The chance to design and implement SEO strategies for both existing and new markets, using a wide range of tools and experimenting with innovative approaches
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)