AI Summary

The Sr. Product Marketing Manager leads global go-to-market strategy for Promethean’s hardware and software portfolios across Education, HED, Workplace, and Public Sector, crafting positioning and messaging while partnering cross‑functionally on launches and sales enablement.

About this role

At Promethean...

We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.

Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.

As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

The Program Manager, Product Marketing leads the strategic global go-to-market efforts for Promethean’s diverse portfolio of hardware and software solutions across the Education, Higher Education (HED), and Workplace sectors and Public Sector markets, including federal, state, and local government. This Sr. Product Marketer draws on market and user research to craft differentiated messaging that clearly articulate the value of Promethean solutions for the customer and evangelizes those stories to relevant internal and external audiences, including sales, marketing, channel, and buyers across multiple product categories and geographies. The Sr. Product Marketing Manager partners with Product Management to develop the GTM strategy and supporting initiatives for products across the portfolio, Marketing to execute on initiatives that support the strategy, and Sales Enablement to ready the field. The ideal candidate will bring deep experience in B2B technology marketing, strong storytelling and positioning skills, and a proven ability to manage complex product portfolios in a matrixed, global organization

Responsibilities:

Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics

Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams

Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem

Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM

Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions

Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns

Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision

Lead competitive analysis to uncover feature differentiators, pricing models, and market gaps. Translate these insights into actionable messages that decisively positionsour solution against key competitors.Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions

Partner closely with product management and sales to developed differentiated value propositions s, pricing, and packaging

Represent Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy

Ability to use performance metrics, customer feedback, and market data to optimize messaging and enablement

Skilled in translating technical features into compelling customer and partner narratives

Initiate internal readiness so that internal stakeholders can support Promethean’s global sales and partner channel through enablement that builds confidence and competency

Perform other duties as assigned or opportunity arises

Requirements:

5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement

Bachelor’s degree

Proven track record of strong cross-organizational collaboration and partnership

Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors

Experience managing technology partner programs or business development

Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services

Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making

Experience in product lifecycle management

Competitive analysis & positioning

Excellent written communication and presentation skills

Motivated, driven and self-starting attitude

Ability to work in a fast-paced, global and collaborative setting that requires you to take initiative, manage time effectively, persuasive others to get buy-in from other teams

Requires some domestic and international travel, up to 10-20% of the time

Skills

B2B Technology MarketingCompetitive AnalysisContent And Campaign ManagementGTM StrategyMarket ResearchPartner ProgramsProduct Lifecycle ManagementSales Enablement

Program Manager, Product Marketing

About this role

Responsibilities:

Requirements:

Skills

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