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Samba

Posted 6 months ago

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Programmatic Account Manager

Los AngelesOn-siteFull-time

AI Summary

Programmatic Account Manager – Key Accounts owns and grows strategic relationships with Samba’s largest brand direct customers, ensuring they get maximum value from Samba’s audience targeting and measurement solutions across DSPs, SSPs, and DMPs.

About this role

Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.

As a Programmatic Account Manager – Key Accounts at Samba, you’ll manage and grow relationships with our largest brand direct customers. You’ll ensure these partners derive maximum value from Samba’s suite of audience targeting and measurement solutions. You’ll work closely with Sales to support Media and Entertainment, and Tech customers, drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows. Your efforts will directly impact agency satisfaction, retention, and account growth with the largest Samba customers.
  • Own day-to-day account management for a portfolio of our most key accounts
  • Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across brand direct customers in the entertainment and tech space
  • Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
  • Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within the customer org
  • Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams.
  • Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for brand-led campaigns
  • Support key accounts & agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
  • Provide platform education and training on how to request, build, and deploy Samba audiences within customer programmatic workflows.
  • Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
  • Serve as a feedback loop between key accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance
  • Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
  • Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with key accounts.
  • Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of key account & HoldCo relationships

    • Who You Are

  • Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within large holding companies
  • Proactive – You anticipate agency needs and identify opportunities to add value across key accounts
  • Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, OMG, Publicis, Dentsu.
  • 3–5 years of experience in account management, client services, or programmatic strategy roles
  • Direct experience working at or closely with large agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
  • Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
  • Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
  • Background in programmatic trading or campaign management at a brand direct, HoldCo or operating agency is a strong plus, even if not hands-on today
  • Strong communication and problem-solving skills with a proactive, collaborative approach
  • CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
  • Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
  • Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
  • BA/BS with a focus on marketing, business, data, or related experience

    • Skills

    AdFormAsanaDV360ExcelFreewheelJiraLiveRampLotameMagniteOpenXSalesforceSQLThe Trade DeskTrelloYahoo DSP

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