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Right Side Up

Posted 23 days ago

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Programmatic Marketing Consultant

AustinOn-siteFull-time

AI Summary

Senior Manager, Performance Marketing Consultant who owns programmatic strategy and hands-on execution across DV360, YouTube, display and video, with a deep operational understanding of inventory, measurement, and scalable workflows.

About this role

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.

The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.

Responsibilities

  • Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
  • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
  • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
  • Improve and standardize buying workflows across display and video channels
  • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
  • Build scalable media buying infrastructure and establish programmatic best practices
  • Align display and video buying with broader app acquisition and growth goals
  • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

    • Requirements

    • 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
    • Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
    • Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
    • Experience managing large-scale programmatic and video acquisition budgets
    • Experience operating directly in-platform, not only through managed-service or agency-led structures
    • Strong analytical and operational mindset with experience optimizing complex media buying programs
    • Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
    • Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
    • Strong communication skills and comfort working cross-functionally
    • Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

    Skills

    A/b TestingAnalyticsBudget AllocationCampaign SetupCross-platform AttributionData-driven OptimizationDeal ID ManagementDisplay AdvertisingDV360Google AdsIn-platform OptimizationIn-platform TroubleshootingInventory SourcingMeasurementMMPs (AppsFlyer, Kochava, Adjust)Mobile App AcquisitionPacingPMP BuyingProgrammatic BuyingTargetingVendor ManagementVideo AdvertisingWorkflow AutomationYouTube Ads

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