Programmatic Specialist

Role Purpose:TheManagerexecutesmedia campaignsforthe client.They ensure efficient completion ofcampaign work,performinsightful data analysis,and communicate optimizationsand recommendationsinternally. Theyare responsible formanaging dailypacingand performancechecks and are the first line of defense for QA process to ensure campaign executionsdeliveras planned.

Managers collaborate withHub Buyingleads tocontribute toreportsand activation. The ideal candidate is well-versed in the planning process anddemonstratestheability totranslate a brief into campaign strategies and eventually into tactical plans within buying platformsor insertion orders. Theydemonstratesubject matterexpertiseand in-depth knowledge of the buying platformsand partnerstheyare responsible foroperating. The role isinternalfacingbuttheability to communicate clearly about rationale and campaign results is essential.

Key Accountabilities:

• Responsible for managing a portfolio of campaigns across channelsin platform

• Collaborate asa team toaccomplishtasks efficiently, ensuring seamless campaign execution

• Provide oversight ofplansto ensureoptimizationsand pacing are delivering expectedperformance

• Analyze datatointerpretresults andcommunicate insightsandoptimizationrecommendations

• Ensurepre-launch and post-launchQA processes are properly completedforall campaigns

• Developtactical recommendationsshowcasingstrong rationale and innovative thinking

• Maintainup-to-dateproficiencywithbuyingplatforms and technologyrequiredto execute programmatic campaignsand plan/book direct campaigns

• Demonstrateunderstandingofaudience strategyand ability to interpret and implement in-platform

• Assistwith pixel and tag generation, implementation, and quality assurance.

• Demonstrate a foundational understanding of digital mediaecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third partyadverification partners, etc.)