Project Manager — Experiential Marketing
AI Summary
Leads end-to-end planning and execution of global experiential marketing campaigns, coordinating cross-functional teams and managing budgets, timelines, and KPIs.
About this role
Responsibilities:
Lead end-to-end planning and execution of global experiential campaigns.
Define project scopes, deliverables, and milestones with stakeholders for all new operational projects
Maintain and monitor detailed project timelines using Jira.
Coordinate communication between global marketing and event teams.
Partner with creative, production, and marketing to align on deliverables.
Facilitate project meetings, document outcomes, and follow up on action items.
Manage budget tracking, reporting, and forecasting in Jira and Google Sheets.
The Project Manager, Experiential Marketing, is responsible for driving the planning, execution, and delivery of global experiential marketing projects from concept through completion. You’ll ensure each initiative is delivered on time, on brand, and within budget - collaborating cross-functionally with creative, marketing, and production teams to deliver world-class experiences that elevate the brand.
Support budget development, tracking, and reconciliation with VP and Ops Manager.
Partner with finance for real-time budget visibility.
Monitor costs and identify risks or opportunities for savings.
Track KPIs and project data through Anaplan or equivalent tools.
Maintain Anaplan dashboards for forecasting and event scoring.
Administer Jira workspaces, ensuring data accuracy and reporting compliance.
Build dashboards and tools to track KPIs (budget efficiency, process adherence, etc.).
Prepare post-event reports on ROI, engagement, and learnings.
Qualifications & Skills:
4 - 6 years of project management experience in marketing, events, or experiential roles.
Proven record of managing multi-stakeholder global projects.
Proficient in Atlassian (Jira, Confluence)
Strong organization and multitasking abilities.
Excellent English communication skills (written and verbal).
Analytical, data-driven approach with actionable insights.
Background in gaming, tech, or entertainment industries preferred.
Self-starter with meticulous attention to detail.
Team-oriented and thrives in fast-paced, global environments.
Passionate about storytelling and creating immersive brand experiences.
Skills
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