Public Relations & Influencer Marketing Manager (Beauty & Lifestyle)
Ciudad de MéxicoHybridFull-time
AI Summary
Lead PR and influencer marketing for beauty & lifestyle brands, developing and executing integrated communication strategies, campaigns, and talent partnerships while managing media relations and team activities.
About this role
OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Public Relations & Influencer Marketing Manager (Beauty & Lifestyle)
Requirements
- 5 years of experience in PR, communications, or agency environments (Beauty & Lifestyle preferred)
- Advanced English
- Proven experience leading accounts and teams
- Strong experience in:
- Public Relations (PR) within beauty, lifestyle, or consumer brands
- Influencer Marketing (IM), including talent selection and campaign execution
- Brand positioning, storytelling, and reputation management
- Experience managing beauty and lifestyle clients (skincare, cosmetics, wellness, fashion, etc.)
- Experience developing 360 strategies (PR + IM + digital)
- Strong relationships with beauty/lifestyle media and influencers
- Experience in crisis management (preferred)
- Knowledge in:
- Content creation aligned to trends, launches, and brand storytelling
- Media relations and pitching for beauty/lifestyle outlets
- Influencer negotiation and partnerships
- PR & IM monitoring and reporting
- Agency experience (highly preferred)
Activities
- Lead PR and Influencer Marketing strategies for beauty & lifestyle brands
- Develop communication plans aligned with product launches, brand campaigns, and seasonal trends
- Oversee and ensure execution of PR & IM campaigns across beauty and lifestyle accounts
- Manage relationships with:
- Beauty and lifestyle media
- Influencers and content creators
- Clients and key stakeholders
- Define brand narrative, tone of voice, and positioning aligned with market trends
- Approve communication materials:
- Press releases (product launches, brand announcements)
- Media pitches tailored to beauty/lifestyle outlets
- Campaign briefs and influencer guidelines
- Coordinate influencer campaigns:
- Talent scouting (aligned to brand DNA)
- Negotiation and partnerships
- Performance tracking and reporting
- Monitor media coverage and campaign performance
- Analyze results and generate reports with actionable insights
- Present strategies, results, and proposals to clients
- Lead and mentor team members (executives, trainees)
- Collaborate with internal teams (content, design, paid media) for integrated campaigns
- Identify opportunities for brand visibility, trends, and collaborations
- Stay up to date with beauty/lifestyle trends, creators, and platforms
- Manage sensitive situations or brand reputation issues when needed
Skills
- Leadership and team management
- Strategic and creative thinking
- Strong communication skills (written and verbal)
- Deep understanding of beauty/lifestyle trends and audiences
- Client management and relationship building
- Negotiation and influencer management
- Problem-solving
- Organization and ability to manage multiple projects
- Proactivity
- Teamwork
Skills
Beauty & Lifestyle TrendsBrand PositioningContent CreationCrisis ManagementInfluencer Marketing (IM)Media RelationsPerformance ReportingPublic Relations (PR)Stakeholder NegotiationTeam Leadership
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