Regional Marketing Manager

Role Summary

TheRegional Marketing Manager –NorthAmericawillberesponsible fordeveloping and executing marketing strategies thatsupportregionalgrowthinitiativesacrossNorth America. Based at Camlin’s Norcross, Atlanta office, this role willbe accountable tosupport theNorth Americanleadership teamandcollaborateswith the global marketingorganizationtodeliverregionally focused brand,product/solution,andmarket-segmentfocusedmarketing initiativesthat support commercial goals and objectives.

The ideal candidate is a creativeandstrategic thinkerwho is also highly execution-orientedwithprovenexperiencedeliveringhigh-impactmarketing programsnB2B technical industries.Successin this rolerequiresa passion forinnovation and continuous improvement, strong organizational skills,and the ability tomanage multiple projects simultaneously.

This is a strategicallyimportant rolefor North Americaandiswell suited for an ambitious, creativeprofessionalwhothrives in a fast-pacedenvironment and enjoys a broad, hands-onset of responsibilities.

Key Responsibilities

1. Regional MarketingPlanning -Strategy & Execution

• Working with the North American leadership teamtodevelop and execute regional marketingstrategiesaligned with globalmarketingobjectivesandregional sales priorities.

• Localize global campaigns, messaging, and value propositionto address regionalmarketneeds. In addition, envision, plan, and execute regional campaignsaligned with North American sales goals andobjectivesacross digital, social, and physical channels.

• Expandawareness andaccelerateadoption of Camlin’s products and solutions acrossexisting and evolving markets served: electricutilitygeneration,transmissionand distribution; renewable energy;datacenters;and industrial customers.

2. Content, Communications & Brand

• Translate complex technical capabilities into clear, compelling, differentiatedvalue propositions forkeystakeholders.

• Support the creation ofeffective,localized marketing content, including brochures, case studies, presentations,proposals,social posts, and digital assetsfor bothinternal and externaluse.

• Collaborate withNorth American leadership and globalproduct marketing tosupport the delivery ofthought leadership content across solutions and across markets servedincluding:Go-to-market strategies(new and existing solutions);Competitive positioning andvalue-basedmessaging; andSales / commercial enablement

3. Demand & Lead Generation

• Partner closely with regional sales leadership to drive qualified pipeline growth and revenue accelerationincluding creation ofintegrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth.

• Track,analyze, andoptimizelead generation performance to improve conversion rates and ROI.

• Design and execute account-based marketing (ABM) initiatives targeting strategic accounts.

4. Events & Trade Shows

• Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region.

• Manage booth design, messaging, promotional materials, and on-sitelogistics.

• Coordinate technical seminars, webinars, and thought-leadership activitiesincludingdeveloping/nurturingspeaking opportunities, customer workshops/seminars, and regional roadshows.

5. Market Research & Insights

• Conduct market research tound