
Posted 23 days ago
Regional Product Marketing Manager - EA
AI Summary
Manages product marketing for the East Asia region at Bosch, focusing on automotive batteries. Develops business and sales support, monitors KPIs, manages portfolio assortment, deploys pricing strategy, and leads market and competition analysis across East Asia.
About this role
Regional Product Marketing Manager - EA
At Bosch, we care. For you, our business, and our environment.
Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond business. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.
Work #LikeABosch
(1) Develop Business & Sales Support
- Steer & monitor Product KPIs on EA level: TGS/TNS, GM, PCR, Sold & Market coverage, in alignment with business objectives, provide regular reports
- Provide product-related input for relevant products including profitability calculations, product strategy & knowledge for countries
(2) Market / Competition
- Visit relevant customers and acquire consolidated understanding of the relevant East Asia markets for specified product segments
- Aggregate information from markets on customers, trends, competitors (competitor price index, portfolio positioning and communication strategies) to ensure competitiveness on East Asia level
(3) Portfolio Management
- Analyze and coordinate portfolio assortment improvement on East Asia level including coverage, gap analysis, product offering to market.
(4) Pricing
- Deploy East Asia price strategy (minimum margin, target price positioning vs competition, definition and alignment within product team)
(5) Communication
- Contribute to East Asia Campaign preparations (Product related support), newsletter product-related content (e.g. product spotlight), involvement for product specifics on COM material creation
- Ensure collaboration and efficient communication with BU and countries
Qualifications
- Bachelor Degree of Any Major, preferably Engineering, Accounting, and Marketing
- Has >7 years experience in automotive battery aftermarket field
- Strategic problem-solving skills and entrepreneurial skillset in evaluating business potential, opportunities and threats, taking decisions to the benefit of company
- Good communication (written and verbal), presentation and negotiation skills in English is mandatory
- Strong data analytic skill
- Good Microsoft Excel and Power Point skill
- Travel Mobility domestic and international including hands on market survey and customer visit.
Skills
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