Sales Associate Buyer Facing

Key Responsibilities

1. Conduct thorough needs assessments with customers to understand their preferences and requirements;
2. Present vehicles, highlighting features that align with customer needs;
3. Negotiate pricing, financing options, and trade-ins where applicable;
4. Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;

1. Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries;
2. Address customer inquiries and concerns promptly and effectively while escalating where required;
3. Schedule and conduct test drives while maintaining a positive experience for all customers;
4. Maintain regular communication to update customers on deal cars, offers, and promotions;

1. Input customer information and sales data into CRM systems accurately and on time;
2. Update records to reflect customer interactions, inquiries, and sales progress;
3. Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;

1. Attend regular team meetings to discuss sales strategies and share best practices;
2. Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
3. Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively;
4. Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;

1. Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
2. Build relationships with industry professionals, i.e., sales and buyer professionals;
3. Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Skills, Knowledge & Expertise

Must-Have Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
• At least 3 years of experience in car sales.
• Experience using CRM systems and sales tools to manage leads and customer interactions
• Strong customer relationship management skills, including handling inquiries and complaints
• Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion
• Strong negotiation skills with a track record of meeting or exceeding targets
• Excellent verbal and written communication skills
• Ability to work collaboratively with cross-functional teams.

Nice-to-Have Qualifications

• Background in retail, telesales, or high-volume customer-facing roles
• Exposure to multiple sales channels (online, in-person, outbound sales)

Benefits

Competencies

• Ability to build trust and deliver a seamless customer experience
• Clear, confident, and persuasive communication
• Ability to close deals and manage pricing discussions effectively
• Strong drive to achieve targets and follow through on commitments

Attitudes & Behaviors

• Embrace and exemplify Peach Cars’ core values of Challenge, Respect, and Ownership
• Communicates processes, timelines, and expectations clearly to customers
• Takes ownership of customer interactions and follows through to resolution
• Handles objections and challenges with a calm, solutions-oriented approach
• Maintains professionalism in high-pressure or complex situations
• Demonstrates curiosity and a willingness to continuously learn
• Proactively follows up and identifies opportunities to drive sales

What Success Looks Like

What You Can Expect