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Sales Development RepresentativeThai Wah Public Company Limited · Bangkok

Sales Development Representative

BangkokOn-siteFull-time

AI Summary

Manages B2B sales to food manufacturers, processors and distributors for noodles, tapioca starch and modified starch products. Also prospects new customers, handles negotiations, forecasting and product co-development.

About this role

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Key Responsibilities

1. Sales Management

  • Manage sales tofood manufacturers, food processors, and food distributors.

  • Drive sales performance for core product categories:

    • Glass noodles

    • Rice noodles

    • Tapioca starch

    • Other related products

  • Support market expansion fornew products and innovations, including modified starch and future product lines.

  • Develop and execute sales plans to achieve company sales targets.

2. Business Development & New Customer Acquisition

  • Identify and developnew customers in the food industry.

  • Analyze market opportunities and customer demand trends.

  • Support market expansion and generate new business opportunities.

3. Account Management

  • Manage existing customer accounts and buildlong-term business relationships.

  • Understand customers’business models and production processes.

  • Analyze customer insights to identify opportunities forsales growth and product collaboration.

4. Product Application & Co-development

  • Proposeproduct application ideas or menu conceptsusing noodles or related products.

  • Collaborate with customers onproduct trials and co-development initiatives.

  • Monitor product performance and gather customer feedback for continuous improvement.

  • Support the introduction ofnew company products into the market.

5. Commercial Negotiation

  • Prepare quotations and negotiate commercial terms with customers.

  • Manage customer expectations while ensuring alignment with company policies and profitability.

  • Follow up on order processing and product delivery.

6. Sales Planning & Forecasting

  • Preparemonthly and quarterly sales forecasts.

  • Monitor sales performance and adjust strategies to achieve targets.

  • Manage sales performance to meet KPIs and commission targets.

7. Internal Coordination

  • Coordinate with internal teams including:

    • Production

    • Production Planning

    • Quality Control

    • Logistics

    • Finance

  • Track order status, production schedules, and delivery timelines.

8. Market Analysis

  • Monitor market trends, pricing, and competitor activities.

  • Collect market insights to supportsales strategy development.

Qualifications

  • Bachelor’s degree in:

    • Food Science

    • Food Technology

    • Business Administration

    • Marketing

    • or related fields

  • 2–3 years of experience in B2B sales

  • Experience in the following industries is an advantage:

    • Food ingredients

    • Food manufacturing

    • Food processing

    • Starch-based products

  • Strongnegotiation and relationship management skills

  • Ability to analyze markets and develop sales strategies

  • Proficiency inMicrosoft Office (especially Excel)

Skills

Account ManagementB2b SalesCommercial NegotiationExcelFood IngredientsMarket AnalysisMicrosoft OfficeProduct ApplicationQuotation PreparationSales ForecastingSales PlanningStarch-based Products

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