Posted 3 days ago
SE Digital Shelf Specialist
AI Summary
Owns findability, conversion, and performance content for retailer digital shelves in Southern Europe, optimizing product search rankings and syndication to drive e-commerce conversion for Haleon brands.
About this role
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As a key member of the Southern Europe Digital Commerce team, this role will help accelerate Digital Commerce as a core growth pillar across the cluster — not only as a sales channel, but also as a critical part of the consumer journey with strong influence on offline sales. The role is responsible for maximizing the visibility, discoverability, and conversion of Haleon brands and SKUs across retailer digital shelves in Southern Europe, ensuring our portfolio is easy to find, compelling to engage with, and optimized to convert. Working closely with local markets, customers, marketing, and cross-functional teams, the role will strengthen Haleon’s position as a strategic partner for retailers in their digital commerce transformation.
Role Responsibilities
- Own FCP (findability, conversion, performance) content implementation and improvements for
- Drive on-site holistic search to top categories and brands to improve product search rankings through keyword analysis, on-page optimization, and other SEO techniques.
- Lead and manage the Digital commerce asset library and make it available to the organization and to customers.
- Implement digital shelf syndication strategies to enhance brand presence and drive conversion on e-commerce platforms.
- Manage datapools (example. GDSN, Immagino) syndication processes together with customer templates to ensure timely and accurate distribution of product data to various trading partners together with local market sales.
- Generate insightful reports and market analyses to provide d-com team with valuable performance insights and actionable recommendations.
- Stay up to date with industry trends, best practices, and emerging technologies to continually enhance our operations.
- Drive performance marketing – give guidance on how to create and continuously improve content considering learnings coming out of data tracking; closely drive connections to/within Marketing to ensure learnings are considered for future asset development.
- Initiate and drive test & learn projects with key customers.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- University degree in economics, business administration or digital management.
- Italian Native language, Fluency in English, basic knowledge of Spanish and Portuguese would be a plus.
- Operational and strategic track record in building a successful Digital Commerce implementation.
- Knowledge of Digital Commerce Customer landscape & trends (customers, agency partners, pilot partners, consumer insights)
- Experience in marketing or digital shelf management
- Min. 3 yrs experience from FMCG industry or retailer
Preferred Qualifications:
- Experience in working in cross functional teams and agile working styles
- Strong project management skills & ability to drive multiple large-scale projects in parallel
- Ability to simplify and clearly identify key areas of focus in the spirit of “do what matters most”
- Eager to learn and be constantly updated about digital commerce trends and technology developments.
- Visionary thinking combined with appetite and relentless energy for execution
Job Posting End Date
2026-10-21Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Skills
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