
Posted 6 days ago
Senior Account Executive
AI Summary
Develops high-quality PR and social media content, manages media relationships, supports client programs and events, and contributes to new business pitches for technology clients in Shanghai.
About this role
Greatness begins with a single step in the right direction.
You’ve made a good start on your career.
Now you want to move up, learn and take on more responsibility. You have a solid grounding in agency life and are ready for your career to take off.
The Hoffman Agency is an international public relations and integrated marketing communications company that crafts stories to build brands. We are seeking intelligent, ambitious account executives and senior account executives with a passion for storytelling, learning and a commitment to excellence.
If you like where this story is heading, read on.
The Plot Thickens: Job Description (PR + Social focused)
- Develop high-quality PR and social media content, including press releases, executive briefing materials, media Q&As, byline articles, media pitches, and other client-facing materials.
- Monitor media coverage and prepare media reports, campaign recaps, and other account deliverables, ensuring accuracy, relevance, and timely delivery.
- Work closely with account teams and clients to support client programs, contribute ideas, and ensure projects are delivered effectively and on schedule.
- Support the planning and execution of media engagements, industry events, trade shows, and other integrated communications activities.
- Build, maintain, and leverage media relationships across business, financial, technology, industrial, and automotive sectors. Support media outreach, story development, and interview opportunities.
- Take ownership of assigned projects and client relationships, providing proactive communications support and recommendations.
- Contribute to retainer and new business pitches, proposals, and other account development activities.
Attributes of the Protagonist (That’s You)
- Creative
- Team player
- Accountable
- Leader
- Entrepreneurial nature and attitude
- Passionate about public relations, social media, and writing
- Passionate about technology/social media
- Open to B2B and Technology sectors
- Able to take ownership and work independently
The Hero’s Background: Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, Business, Marketing, or a related field.
- 3–5 years of experience in public relations, communications, or social media, preferably within an agency environment.
- Experience working on B2B communications programs and independently managing projects or client relationships.
- Strong writing and communication skills in both Chinese and English, with the ability to develop high-quality client-facing content and communicate confidently with clients and overseas teams.
- Good understanding of the media landscape and experience with media engagement and industry events or trade shows.
- Strong traditional PR skills, together with hands-on experience in social media, are preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
- Curious, proactive, and collaborative, with a strong sense of ownership and a genuine interest in communications and technology. Experience in the automotive or semiconductor industries is a plus.
- Experience with new business pitches, proposals, or social media platforms such as WeChat and Red is a plus.
About The Hoffman Agency
We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.
At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.
For more information, visit www.hoffman.com
We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.
Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.
We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.
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