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LaunchSquad

Posted 29 months ago

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Senior Account Executive, PR & Communications

Remote, or Hybrid SF, NYC, BOS or CHIHybridFull-time

AI Summary

Senior Account Executive to execute media relations, executive communications, and digital storytelling programs for clients; leads components of integrated communications and mentors junior teammates.

About this role

LaunchSquad helps innovative brands tell their stories. Since 2000, we’ve partnered with leading technology, consumer lifestyle, and media companies to create integrated earned, owned, and digital programs that build awareness and drive growth.


We’re looking for a Senior Account Executive to strategically execute media relations, executive communications, and complex technical and digital storytelling programs for innovative companies like Waabi, Prelude Ventures and OnRunning. LaunchSquad has a flexible, hybrid environment. Fully remote or hybrid candidates are welcome to apply.

The ideal candidate for Senior Account Executive has experience working with clients in a fully integrated communications role and has a track-record of generating consistent, impactful results for clients. They are expert writers and seasoned media pitchers. They are comfortable placing proactive company stories and writing contributed articles for executives independently. Additionally, they bring a deep understanding of the digital landscape, with experience managing social media strategies and executing influencer marketing campaigns that amplify brand narratives. Senior Account Executives are confident in their ability to do the work and are learning how to lead clients. They teach new, junior teammates the fundamentals of public relations, integrated communications and digital storytelling and share their knowledge and ideas across teams.

Senior Account Executives are active participants on four accounts responsible for owning and overseeing large pieces of integrated communications programs. At times, they also oversee the day-to-day operations of smaller account teams.

Requirements

  • 3+ years of experience at an integrated agency or start-up technology company, with significant focus on PR, social media, and digital marketing
  • Media relations proficiency, including a proven track record of high-impact placements and sophisticated, proactive storytelling
  • Exceptional writing and editing skills, including the ability to translate complex technical concepts into accessible, compelling narratives
  • Proven ability to project manage full account teams or large-scale integrated communications projects, and appropriately delegate tasks
  • Ability to integrate earned media efforts with digital marketing campaigns, ideally with a foundational understanding of SEO and content distribution
  • Experience developing and executing organic and paid social media strategies across platforms in a plus
  • Ability to share knowledge and teach teammates how to execute program activities at an individual level
  • Experience acting as a primary point of contact for clients
  • Direct, transparent, inclusive interpersonal communication skills
  • Collaborative, consistent approach to work and team
  • Track-record of reliable, high-quality work in fast-paced environments
  • Skills

    Account OversightClient ManagementContent DistributionContributed ArticlesDigital MarketingDigital Storytelling ToolsEarned Media CampaignsExecutive CommunicationsInfluencer MarketingMedia PitchingMedia RelationsMultimedia StorytellingProactive PitchingProject ManagementSEO BasicsSocial Media StrategyStorytellingTeam LeadershipWriting And Editing

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