Posted 4 months ago

Senior Account Executive, Public Relations

LondonHybridFull-time

AI Summary

A Senior Account Executive in London drives day-to-day execution of integrated marketing and communications programs for financial services clients, coordinating with account teams and owning media pitching, content creation, and metrics tracking.

About this role

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable, today Vested is the world's fourth-largest financial services agency, with over 100 employees widely recognised for their industry expertise, creativity, and passion for financial services.

Our team is proud to do work that drives our mission forward - helping to uncomplicate finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.

Vested is recognised as one of the industry's Best Places to Work, with our proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

We are seeking a Senior Account Executive who has a passion for financial services and the world of communications to join our London office. Our SAE's are responsible for the day-to-day execution of integrated programs, working with Account Managers, Senior Account Managers and other leaders to execute programs and tasks, on-time and to the Vested standard.

Responsibilities Include (but are not limited to)

Ability to provide proactive consultation to the client on integrated marketing and communications methods (paid, owned, earned or shared)

Identifying areas of improvement related to client delivery, such as streamlining organizational processes and pursuing further education related to the clients’ business.

Works with the account managers and account leaders to ensure they understand the ultimate objectives of both strategy and tactics

Developing ideas for integrated work and content across print, digital and social media

Ability to craft strong creative, media, and brand narratives

Demonstrates an increasingly working knowledge of multiple channels and how to execute programs across channels

Build and maintain media lists, create, pitch, and coordinate news release templates and distribution

Compile, measure, and track metrics across multiple platforms

Developing strong working relationships with clients as well as Vested team members

Reviewing work being produced by the team to ensure output is up to Vested standards

Works toward becoming an expert on their client's business and Vested’s role as a strategic communications partner

Supporting the team by assisting with research and brainstorming sessions

Preparing account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence

Ability to manage multiple projects, tasks and deadlines simultaneously

Ideal Candidate will have:

Expressed knowledge and interest in financial services, public relations or integrated marketing communications

Bachelor's in Marketing, Public Relations, Communications, Journalism, or at least 4 years of related working experience

Previous financial services PR or Marketing Communications experience, preferably with clients across personal finance such as mortgages, savings, insurance and banking

Experience in media monitoring, list building, trend spotting, conducting outreach, and monitoring for coverage

Experience of media relations efforts, including developing and drafting pitches and long-form content

Shows ownership over their work - quickly works to correct mistakes and focuses on delivering high-quality output

Leverages existing skill sets and proactively identifies how to tap into these skills on behalf of clients

Skills

Content CreationFinancial ServicesIntegrated Marketing CommunicationsMedia MonitoringMedia RelationsMetrics TrackingPitchingPublic Relations

Senior Account Executive, Public Relations

About this role

Responsibilities Include (but are not limited to)

Ideal Candidate will have:

Skills

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