Senior Adobe Target Developer

Company description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value. Overview This role combines Adobe Target implementation, front-end development and technical problem solving. The Sr. Adobe Target Developer translates experimentation requirements into reliable, measurable implementations and helps maintain quality standards for code, QA, accessibility, performance and release readiness. Duties and Responsibilities Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences. Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices. Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards. Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations. Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations. Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards. Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery. Qualifications Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience. Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management. Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices. Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools. Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices. Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions. Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners. Experience creating documentation and supporting implementation standards for experimentation and personalization delivery Qualifications Preferred Qualifications Adobe Target Certified Professional, Adobe Target Business Practitioner or equivalent Adobe Target certification preferred. Familiarity with Adobe Experience Cloud or related MarTech ecosystems is helpful, with primary emphasis on Adobe Target implementation and delivery. Experience in enterprise digital marketing, financial services, regulated environments or large-scale experimentation and personalization programs. Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities. Additional information Pay Range: $120,000 - $145,000 The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself. An inclusive workplace that promotes diversity and collaboration. Access to ongoing learning and development opportunities. Competitive compensation and benefits package. Flexibility to support work-life balance. Comprehensive health benefits for you and your family. Generous paid leave and holidays. Wellness program and employee assistance. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at