Jobless Developer
GALE logo
GALE

Posted 1 month ago

Open

Senior Associate, Paid Search

TorontoHybridFull-time

AI Summary

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways.

About this role

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

Your Impact
At GALE Partners, the Senior Associate, Paid Search manages performance outcomes paid search accounts. This roles requires strong autonomy, experience in Google Ads and Microsoft Ads, and the ability to translate data insights into actionable strategies. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution.

What you'll be doing

  • Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
  • Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
  • Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
  • Interpret performance reports to provide actionable insights and analysis.
  • Ensure campaigns are run to agreed upon best practice guideline.
  • Assist and attend both internal and external weekly calls and meetings with clients and vendors.
  • Collaborate across our client team and channels.

    • Who you are

    • 2+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on pacing and optimizing within accounts.
    • Experience with Google Ads, Bing Ads, SearchAds360 (DoubleClick) etc.
    • Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
    • Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy.
    • Advanced Excel skills
    • Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing.

    Explore related jobs

    More jobs at GALE

    Jobs in Toronto

    Browse these categories

    Jobs in TorontoJobs in Canada