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Posted 3 months ago

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Senior Brand Manager- West Africa

LagosRemoteFull-time

AI Summary

Senior Brand Manager for West Africa leads development and execution of annual marketing and brand activation plans, owns the integrated marketing and NPI activities, and manages shopper insights, category analysis, and agency interactions.

About this role

Senior Brand Manager- West Africa

Kimberly –Clark is a fast moving goods (FMCG) global corporation that has recently come into west Africa market.

Headquartered in Dallas, we lead the world in essential for better life with well-known global family and personal care brands that are sold in more than 150 countries with nearly 56,000 employees worldwide, high caliber talents are required at senior management levels as the company establishes strong foot prints in Sub-Saharan Africa, the work environment is designed to foster personal and professional growth, reflecting a sense of community that nurtures innovation.


Developing and implementing annual marketing/brand activation plan.

Implementing the integrated marketing plan (IMP) and new product introduction (NPI) activities.

Manages the research process and ensure shopper insights, channel and POP strategies and plans.

Develops internal and external category reviews, analysis category data, highlights opportunities and recommends course actions.

Manages interactions with agencies and assists the evaluation.

Qualifications

Bachelor’s degree, minimum of 5 years job experience, including excellent understanding of or experience in marketing and category management.

Additional Information


Skills

Agency ManagementCategory ManagementData AnalysisIntegrated Marketing PlanningMarketingMarket ResearchNew Product Introduction (NPI)Shopper Insights

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