Senior Business Development Manager (Fresh Foodservice)

Senior Business Development Manager

Waltham Cross, Hertfordshire

Competitive Salary + Car Allowance + Uncapped Commission

Are you a driven foodservice sales professional who thrives on winning new business and building strong commercial partnerships?

We’re looking for an ambitious Senior Business Development Manager to join our high-performing sales team in Waltham Cross. This is a fantastic opportunity to play a pivotal role in our channel growth strategy, make a real commercial impact, and be rewarded for your success.

If you love the buzz of securing new accounts, building meaningful relationships, and seeing your hard work translate into tangible results — this role is for you.

What You’ll Be Doing

You’ll take ownership of identifying, developing and securing profitable new business opportunities across targeted customers. From first conversation to contract win and successful mobilisation, you’ll lead the entire new business journey before smoothly transitioning accounts to our Channel Account Management team.

Your key responsibilities will include:

· Delivering revenue and margin targets aligned to our ambitious growth plans.

· Identifying and targeting high-potential new customers within the foodservice sector.

· Building strong commercial proposals and tender submissions with cross-functional teams.

· Networking at industry events and conferences to expand your pipeline.

· Leading the mobilisation process to ensure seamless onboarding of new customers.

· Working collaboratively with senior sales leadership to shape and execute channel strategy.

· Maintaining clear pipeline reporting and activity tracking.

What We’re Looking For

We’re seeking someone who brings energy, credibility and commercial drive.

You’ll ideally have:

· Strong experience selling within fresh foodservice.

· A proven track record of winning profitable new business.

· Excellent understanding of the foodservice market.

· Confidence preparing tenders and business proposals.

· Strong organisational and planning skills.

· A tenacious, self-motivated and hands-on approach.

· Professional presence with excellent communication skills.

Most importantly, you’ll be someone who enjoys being out in the market, spotting opportunities, and turning conversations into long-term commercial success.

Why Join Us?

· Competitive basic salary.

· Car allowance.

· Uncapped commission scheme.

· Annual pay reviews.

· Opportunity to influence channel growth strategy.

· Supportive, collaborative commercial team.

· Group personal pension plan.

· Retail discount membership.

· Healthcare cash plan.

· Further tailored company benefits.

This is more than just a sales role — it’s an opportunity to shape growth, build long-term partnerships, and make your mark within a forward-thinking organisation.

Reynolds Food Group is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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