Posted 3 months ago
Senior Communication Strategist
AI Summary
The Senior Communication Strategist advises NEA leadership on media and communications strategy, leading advocacy campaigns, managing crisis communications, and coordinating earned media efforts to advance the organization's mission and legislative priorities.
About this role
If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals, we invite you to apply online today.
Posting Period:
June 23, 2026 - Until FilledEmployee Type:
NEASO NEA Staff Organization, OO126 Center for Communications (COMMS)Position Type:
RegularSalary Range:
$102,062.00 - $158,178.00Rank:
NEASO Rank 7Position Details:
Position Overview: The position supports the National Education Association’sstrategicobjectiveto focus the energy and resources of its 3+ million members toward the promotion of public education byassistingin the development of the Association’s communication strategy and positioning to support the mission and businessobjectivesof NEA and its affiliates. The primary focus of this position will be on electoral and issue advocacy campaigns aligned with NEA’s strategicobjective.
Position Summary: The Senior Communications Strategistserves asa communications and media advisor responsible for advancingthe NEA’s mission, legislative priorities, electoralobjectives, advocacycampaigns, and organizational goalsthroughintegrated strategic communications and earned media strategies. The primaryresponsibilitiesof this position include coordinating,leveraging, and planning comprehensive communications strategies and campaigns, including media relations and media plans, executive communications, public affairs, advocacy communications, crisis communications, and stakeholder outreach. The position develops and executes strategic communication initiatives that elevate NEA’s public profile, strengthenorganizational positioning, influence publicdiscourse,and drive engagement across internal and external audiences; crafts high-impact, message-centered media materials, including op-eds, press statements, mediareleases, executiveremarks, and ready-to-place quotes that advance organizational priorities and shape publicrecourse; leads mediaengagementstrategyfor Association leadership and key surrogates by developing targeted pitches, coordinating high-visibilityappearances, and directing preparation, briefing material, and research; cultivates andsustainsrelationships with top-tier national print, broadcast,digital, radio,podcastand streaming media outlets to expand influence and elevate organizational visibility; drives NEApresence at major events and identifies strategicopportunitiesfor leadership engagement thatamplifymedianarrative and reachpriorityaudiences; overseesquality control and editorialintegrityacross media products through rigorous attention to detailandadherenceto AP and organizational style standards.
This position is a DC-based position with NEA's headquarters building serving as the central workplace. Individuals hired for certain positions may request approval to telework in accordance with the policies and guidelines of the staff unit to which the position is assigned. Approval must be authorized by the respective manager and the NEA Executive Director, if required. For additional information, contact NEA Human Resources.
In compliance with the Americans with Disabilities Act (ADA), the following is provided: The position involves skill in using a personal computer; oral and written communication skills; skills in proofreading and editing; use of clear and articulate speech; interpersonal relations skills; reasoning and problem solving skills; ability to work in a fast-paced environment; ability to sit for long periods, stoop, bend, reach and carry light materials (up to 10 lbs.); and ability to travel by various methods of transportation, e.g., airplane, car.
MINIMUM EDUCATION REQUIREMENT: Bachelor's degree in English, Journalism, Communications, Public Relations, Information Science, Marketing, or related discipline, or an equivalent combination of education and experience from which comparable knowledge and skills may be acquired. A Master’s degree or equivalent combination of education and experience is preferred. MINIMUM QUALIFICATIONS: A minimum of five (5) years of professional experience in communications, journalism, political, or digital organizing isrequired.Preference will be given to candidates with seven (7) years of professional experience. Direct experience leading political, legislative, and electoralcommunications efforts, including media strategy, message development, rapid response, and earned media campaigns. Track record of successfully managing crisis communications and reputational issues on a national scale. Extensive national media contacts anddemonstratedsuccess securing and managing high-level media engagement across national, political, education, issue-based broadcast, print, digital, and emerging media outlets. Demonstrated ability to craft compelling narratives and strategic media-facing messaging tailored to executive voice, tone,audience, and organizational priorities whilemaintainingmessagediscipline.Experience in building effective communications campaigns. Proven mastery of communications and experience in the development of communication plans and evaluation techniques. Professional knowledge of and experience with multiple facets of new media (video/YouTube/blip.tv, audio, podcast, Flash), and social media (blogs, Facebook, Twitter, Groupsite). Podcast/streaming and high-level broadcast strategy. OTHER REQUIREMENTS: Understanding of media organizations. Understanding of the basic fundamentals of advertising. Recent national media placements. Excellent oral and writing skills. Must be able to work extended hours on evenings and weekends. Samples of work products may be required at the time of the interview. Frequent travel required.
SELECTION CRITERIA: Tier 1 (Essential):Demonstrateextensive anddirectly relatedexperience, advanced strategic communicationsexpertise, and a proven record of success in national media, political, legislative, and advocacy communications environments.In-depth professional knowledge anddemonstratedexperience in strategic, organizational, political, legislative, or advocacy communications withinalabor union, nonprofit, government entity, political organization, or communications/public relations agency.Preference given for candidates with 7yearsof direct experience supporting electoral campaigns, legislativeinitiatives, issue advocacy efforts, or public affairs campaigns, including message development, rapid response, stakeholder engagement, and earned media strategy. Demonstratedexpertisein earned media strategy, media relations, and media outreach, including cultivating strong relationships with national, state, and local reporters, editors,producers, and media influencers. Demonstrated understanding of media organizations, newsroom operations,andthe evolving national media landscape. Proven success in securing national media placements within the last 12 months, including placements in print, digital, television, radio, and online media outlets.Sustained executive communications for principals.A track record of successfully managing crisis communications and reputational issues on a national scale.Podcast/streaming and high-level broadcast strategy. Exceptional writing, editing, and storytelling skills, including demonstrated experience developing press releases, talking points, briefing documents, and other strategic communications materials under tight deadlines.Proven ability to provide cohesive and strategic communications counsel as part of high-profile campaigns. Tier 2 (Significant):Demonstrate strong communications experience and relevant media, advocacy, or publicaffairs experience.Demonstrate knowledge of the media landscapeand shifting newsroom priorities.Clearunderstanding of how print and electronic communications can be coordinated to support media relations, marketing, advertising,development, and advocacy. Tier 3(Desirable): Provenrecord of ongoingcommunications, professional development, and training. Knowledge of NEA’s vision, mission, and strategic goals. A Master’s degree or equivalent combination of education and experience is preferred.
In compliance with the Americans with Disabilities Act (ADA), the following is provided: The position involves skill in using a computer and/or laptop; oral and written communication skills; skills in proofreading and editing; use of clear and articulate speech; interpersonal relations skills; reasoning and problem-solving skills; ability to work in a fast-paced environment; ability to sit for long periods, stoop, bend, reach and carry light materials (up to 10 lbs.); and ability to travel by various methods of transportation, e.g., airplane, car.
NEA is an equal opportunity/affirmative action employer and encourages applications from all qualified candidates regardless of gender, race, ethnicity, age, sexual orientation, marital status, religion, or disability. Know Your Rights: Workplace Discrimination is Illegal. To apply for this position or to search for other openings, please go to our jobs page at Careers at NEA (myworkdayjobs.com)
NEA Participates in E-Verify. Read more here E-Verify Participation & Right to Work.
NEA complies with the DC Wage Transparency Act of 2023.
Skills
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