Senior Communications Manager

About the Role (3-4 sentences)

AI is reshaping hospitality, and Canary is at the center of that shift.

Canary is seeking an experienced Senior Communications Manager to own and activate our strategic narratives around hospitality. You will lead strategic PR and communications end-to-end, shaping Canary’s public narrative, driving trust, increasing visibility, and gaining influence across the hospitality landscape.

You will work closely to turn product innovation, customer momentum and industry trends into clear, compelling stories that drive awareness and position Canary as the leader in AI for hospitality.

Own Canary’s External Narrative: Develop and activate compelling narratives on Canary’s leadership, partnerships, customers, etc. ensuring consistency in messaging across media, executive communications and social.

Executive Thought Leadership: Partner with co-founders and leadership to build and execute high-impact thought leadership across LinkedIn, PR and bylines, from ideation and interviewing, through ghostwriting.

Media Relations and Coverage: Build and manage relationships with trade and top-tier journalists, own inbound media inquiries and consistently secure high-quality media coverage and placements.

Storytelling and Pitching: Identify and pitch compelling stories, turning product launches, company momentum and industry trends into media opportunities.

Newsjacking and Trends: Monitor industry and AI trends to identify timely opportunities and translate them into relevant narratives and commentary.

Cross-Functional Collaboration: Partner with Marketing, Product and Customer teams to surface stories, align messaging and bring key initiatives to market.

PR Content Creation: Write press releases, executive commentary and external communications, and support major initiatives like reports and product launches with integrated PR strategies.

Social Presence: Elevate Canary’s and executives’ presence on social platforms (e.g. LinkedIn) through consistent, high-quality, impactful content.

Awards and Speaking Engagements: Identify and secure strategic awards and speaking opportunities aligned with key narratives.

Performance Tracking: Measure success through media placements, brand mentions and share of voice, and refine strategy based on performance insights.

8+ years of experience in PR & Communications, with a focus on B2B SaaS

Hospitality or travel tech experience is a plus

Proven success building and executing executive thought leadership programs

Strong track record of securing consistent, high-quality media coverage

Sharp storytelling instincts and a strong sense for what makes a story land

Experience owning communications strategy from narrative through execution

Excellent project management and cross-functional collaboration skills

Bachelor’s degree in Journalism, Marketing, Business or related field