Senior Communications Manager
AI Summary
Senior Communications Manager at Xero, responsible for shaping regional communications programs in New Zealand, managing media relations, and translating business initiatives into compelling narratives for local audiences.
About this role
The role / impact
As the Senior Communications Manager, you will shape and deliver strategic regional communications programs that elevate Xero’s local brand and connect with accounting partners, small businesses, and media stakeholders across the country. You will translate key commercial initiatives and local insights into clear, engaging narratives that resonate with external media, industry partners, and regional internal teams.
By partnering with New Zealand executive leaders, local go-to-market teams, and global communications peers, you will drive local thought leadership, and ensure localised stories align seamlessly with overarching business priorities.
The team / how they connect
You will join the regional ANZ marketing and communications team, working alongside passionate storytellers who align local engagement with broader business priorities. The group collaborates closely across corporate communications, public relations, government relations, and internal engagement to deliver cohesive brand messages. You will work directly with the NZ Country Manager, ANZ Communications Director, and local leadership to ensure seamless visibility and impact.
Initially, you will focus on:
Delivering targeted public relations and regional communications campaigns tailored to the New Zealand market
Partnering with local executive leadership to elevate thought leadership, policy commentary, and industry storytelling
Refining strategies and utilising analytics tools to evaluate communications impact
Reputation management
Where and how you can work
Xero offers a hybrid working model designed to support balance, connection, and focus. You will spend regular time in our modern office space to collaborate during team alignment days, while having the flexibility to work from home for independent focus work.
Here are some of the things we are looking for:
Proven expertise in crafting strategic regional communications programs and managing media relations across New Zealand
Exceptional ability to translate complex business, financial, or technology topics into compelling stories for local audiences
Experience advising senior regional leaders and executive stakeholders on sensitive communications
A collaborative mindset to work across cross-functional marketing, legal, and regional operational teams
Deep familiarity with local media landscapes, regional digital channels, and modern communications measurement frameworks
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills
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