Senior Consultant - Marketing Operating Model Transformation

About Optima Partners

Optima Partners is a practitioner‑led data and business consultancy headquartered in Edinburgh. We partner with leading UK and global organisations to deliver large‑scale transformation across marketing, customer engagement, and decisioning helping clients move beyond incremental change to achieve meaningful sustainable impact. As we scale from 80 to 200 people, we’re growing our Customer Strategy & Engagement consulting team.

We work with major brands including Lloyds Banking Group, NatWest, Nationwide, Aviva, Virgin Media O2, BT, Centrica, and GSK.

The Role

We’re looking for Marketing Operations Consultants to help organisations redesign how marketing works across operating models, content operations, AI‑driven decisioning and marketing technology.

This role sits at the intersection of business design, marketing operations, content supply chains, AI and MarTech. You’ll work with senior leaders to define future‑ready marketing operating models that enable personalisation at scale, stronger governance and improved commercial outcomes.

What you will be doing

• Designing and deliver fit‑for‑purpose marketing operating models and business architecture, including organisational structures, governance frameworks, decision‑making hierarchies, and target operating models.

• Leading current‑state assessments and develop clear, actionable implementation roadmaps across people, process and technology.

• Engaging C‑suite and executive stakeholders to shape approaches to marketing excellence aligned with business objectives and future direction.

• Advising on how artificial intelligence and advanced decisioning capabilities integrate within marketing operating models to enable personalisation at scale.

• Assessing and redesign content supply chains and content operations, including workflows, governance, asset management, and effectiveness measurement.

• Developing and communicate compelling transformation narratives that build understanding, buy‑in, and momentum for change.

• Building organisational capability through operating model blueprints, skills recommendations and team design.

• Providing project leadership and cross‑functional coordination across marketing, technology, data, finance and other functions.

What We’re Looking For

• Proven consulting experience delivering large‑scale operating model design, business architecture and transformation programmes.

• Strong understanding of marketing strategy, marketing operations, content operations and content supply chain disciplines.

• Solid grasp of AI, decisioning, and personalisation trends shaping modern marketing operations.

• Confident communicator with experience engaging and influencing C‑level and executive stakeholders.

• Strong project leadership and collaboration skills across complex, multi‑disciplinary teams.

• Analytically sharp problem‑solver with the ability to translate complex challenges into practical outcomes.

• Accomplished storyteller with experience guiding organisations through change.

Join Optima Partners as a Senior Consultant: reshape marketing operating models, lead executive partnerships, and drive AI-powered personalization and measurable transformation.

What We Offer

• Competitive salary + bonus up to 15%

• 37 days holiday (incl. Christmas shutdown)

• Private medical insurance, life & income protection

• Pension scheme

• 1,000+ employee perks

• Dedicated learning, training, and certification support