Senior Copywriter

Key Responsibilities

• Lead copywriting across NHL, MLB, and NBA campaigns, spanning brand platforms, broadcast/video scripts, social copy, out-of-home, and sponsorship activations
• Develop campaign concepts and messaging platforms in partnership with Creative and design teams
• Adapt tone and voice fluently across three distinct league identities — NHL, MLB, and NBA — as well as individual team and sponsor brand voices
• Present concepts and copy directly to internal DAZN leadership and client/league stakeholders, articulating creative rationale with confidence
• Partner closely with Motion Design, Video Editing, and Art Direction to ensure copy and visual language land as one unified idea
• Ensure all copy complies with DAZN brand guidelines TOV, league, team, and player-likeness usage guidelines and legal/brand approval processes
• Contribute to new-business and pitch decks, including big-idea campaign territories and tone-setting sample copy

Skills, Knowledge & Expertise

• 5–8+ years — of professional copywriting experience, with a portfolio strong in sports or culturally-driven brand work
• Demonstrated experience writing for major sports leagues, teams, or sports-adjacent brands (NHL, MLB, NBA, or similar strongly preferred)
• Proven ability to develop campaign ideas and messaging platforms, not just execute against a brief
• Exceptional range across formats: long-form brand storytelling, broadcast scripts, and fast, punchy social copy
• A sharp ear for each league's distinct fan culture and vernacular, and the versatility to move between them credibly
• Strong presentation skills and comfort defending creative work to Creative Directors and clients
• Experience mentoring or providing creative direction to junior writers
• Ability to work at speed on real-time, sports-calendar-driven content without sacrificing craft
• Meticulous attention to detail, brand guidelines, and approval/compliance processes

Benefits