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Wealthfront

Posted 2 months ago

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Senior Creative Designer II (Investing Products)

Palo Alto, CA (Open to US-Based Remote)RemoteFull-time

AI Summary

Senior Creative Designer II who creates visual concepts and campaigns for Wealthfront’s investing products, collaborating across teams and mediums.

About this role

We’re looking for an experienced visual designer to join Wealthfront’s Creative Team to work within our investing product area, reporting to our Creative Director, Visual. As a pioneer in automated investing and money management, we offer tools and services to make financial dreams more accessible to a broader range of people than ever before. Our team is dedicated to delivering exceptional creative solutions that inspire, engage, and drive results.

As a Senior Creative on the Investing team, you’ll help us find smart, engaging ways to bring our brand promise to life with strategic insight and impeccable execution while playing an important role in shaping our brand to influence the future of financial services. You’ll use your craft to speak to multiple audiences about investing, whether they’re just starting their wealth building journeys or have years of experience.

You’ll be responsible for collaborating closely with cross-functional colleagues to create a wide range of awesome things: producing assets alongside creative and cross-functional peers to launch innovative investing products and features, while visualizing the ins and outs of complex financial topics with clarity and just the right amount of flair. Not only will you find new, unexpected (and unexpectedly fun) ways to get people excited about their wealth building journey, you’ll deliver the kinds of exciting creative ideas that no one would ever expect from a financial institution.

Our Senior Creative Designer II will be a hands-on doer and a wonder-worker with pixels, who has a knack for putting just the right surprise in just the right spot to get someone to smash that sign-up button.

About You

  • You believe in our mission. You know that money can be both intimidating and empowering, and you feel invested in our vision of how well-managed finances can reduce worry and enable our clients to live their lives more fully. You are motivated to make a meaningful impact, to improve the financial system, and to do your part to define a brand that is working to do just that.
  • You sweat the small stuff. You recognize that the line between ok and exceptional can be very, very thin, and you’re innately driven to stay on the correct side of it. You make considered decisions in your work, can defend your creative choices, and are ready to revise your opinions in the face of compelling arguments because you care—deeply—about making the work the best it can be. You have high expectations for yourself and the people around you.
  • You expect your work to serve the team. You know that your way isn’t always the right way, and you’re eager to find a way to contribute, even when it might be outside your typical skill set. You understand there’s always more you can learn, and you look forward to opportunities to add to your creative arsenal.
  • You are resourceful and enterprising. You think like an owner, are solutions-oriented, and adapt quickly to the constraints and challenges of a nimble team in a fast-paced, rapidly growing business.
  • You create memorable, engaging things that might-or-might-not look like marketing. You have experience finding the moments that bring a brand to life. You’re happy designing for matchbooks, Instagram ads, emails, webpages, and everything both in between and beyond. Whether big or small, you look for ways to intersect consumers’ lives to communicate a brand truth in a way that feels relevant, authentic, and memorable.
  • You have a strong desire to go deep on a given topic. You know the best way to make a strong impression is by understanding the ins-and-outs of a given space to best meet your audience where they are. You have a curiosity towards investing, whether it’s helping a person brand new to the topic understand best practices or communicating something as nerdy as the mechanics of tax loss harvesting.

    • Key Responsibilities

    Impact

  • Lead large, complex creative investing initiatives with a keen understanding of their audiences and business objectives.
  • Foster strong relationships with marketing and business teams to streamline collaboration and develop new strategic opportunities.
  • Contribute to and refine strategic insights, enhancing the creative development process.
  • Deliver brand level impact through exceptional design craft, balancing expressiveness with clarity and scalability, and anticipating longer-term brand system needs.

    • Leadership

  • Dive into briefing and research materials to develop informed perspectives on creative challenges and advocate for exceptional client experiences at every step of the creative process.
  • Share knowledge, mentor and guide other team members to achieve their full potential.

    • Creative Development and Oversight

  • Oversee and produce campaigns from concept to delivery, incorporating stakeholder feedback effectively.
  • Deliver multiple strategic directions for each creative phase, testing our assumptions and uncovering surprising solutions.
  • Take on projects with ambiguous or non-specific deliverables, driving them from concept to execution.
  • Collaborate with team members to evolve brand expressions and maintain brand consistency.
  • Craft tailored messages and innovative executions across various media formats.

    • Preferred Experience

  • 5+ years as a visual designer in an agency, studio, or in-house creative team.
  • A strong background and passion for digital creative, from production of web experience to directing motion design.
  • Experience adapting consistent and effective visual expressions across digital, print, video, social, and non-traditional media.
  • Bonus: Direct experience working with a research team, or using performance data to inform creative decisions.
  • Bonus: Technical motion production skills with After Effects (or a similar program).
  • Bonus: Illustration or drawing skills.

    • Skills

    After EffectsBrand SystemsDigital CreativeIllustrationMotion DesignPrint ProductionSocial Media DesignVideo Production

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