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Moonpig

Posted 9 days ago

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Senior CRM Executive (6 Month Fixed-Term Contract)

LondonHybrid

AI Summary

A Senior CRM Executive designs, delivers, and optimizes CRM programs for Moonpig Group’s Irish, Australian, and US markets, collaborating with analytics and cross‑market teams to drive engagement and customer lifetime value.

About this role

We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷


Senior CRM Executive (6-Month Fixed-Term Contract) | 📍London – Hybrid (1-2 days in the office) | 💰Competitive Salary + Benefits | 6-Month Fixed-Term Contract

About the Role

At Moonpig Group, our mission is to help people connect and create moments that matter. As an international group spanning Moonpig, Buyagift, Red Letter Days, and Greetz, we're continuing to grow our reach and create meaningful experiences for millions of customers.

We're looking for a Senior CRM Executive to join our New Markets team on a 6-month fixed-term contract. This is an exciting opportunity to help shape how we engage customers across our Irish, Australian, and US markets while contributing to the future growth of Moonpig Group.

Working closely with the CRM Manager, you'll use customer insights and data to design, deliver, and optimise CRM programmes that engage, inspire, and retain customers. You'll bring fresh thinking, a passion for CRM, and a curiosity for growth marketing, helping us build stronger customer relationships and increase customer lifetime value.

Key Responsibilities

  • Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.

  • Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.

  • Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.

  • Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.

  • Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.

  • Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.

  • Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.

    • About You

  • Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.

  • Passion for creating engaging customer experiences and continuously improving CRM campaigns, content, and messaging.

  • Ability to use customer insights and external trends to identify opportunities that add value for customers.

  • Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.

  • Collaborative approach with experience working effectively across diverse teams and stakeholders.

  • Experience using CRM platforms and Email Service Providers, ideally Sailthru.

  • Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.

  • Familiarity with Canva or other design tools would be beneficial.

  • Experience working across international markets would be advantageous but isn't essential.

    • Interview Process

  • Stage 1: Recruiter Screening Call

  • Stage 2: Interview with the Hiring Team

  • Stage 3: Final Interview with Senior Stakeholders

    • Our process may vary depending on role and availability. We keep candidates informed of any changes.

    Skills

    CanvaCRMCustomer Journey DesignCustomer SegmentationEmail Service ProvidersSailthruSailthru AnalyticsTableau

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