Posted 2 months ago
Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover)
AI Summary
Senior Demand Marketing Manager for Clarivate's IP Management software portfolio, leading demand generation planning and execution across global and regional initiatives in a hybrid London-based role.
About this role
Clarivate is seeking a Senior Demand MarketingManagertolead demand marketing fortheIP Management softwareportfolio.This role willowndemand generation planning and execution across global and regional initiatives, partnering closely with salesand marketing teamsto drive engagement, strengthen pipeline and supportbusinessgrowth.
About You – experience, education, skills, and accomplishments…
Bachelor’s degreerequired
7+ years of experience in demandor field marketingwithin a mid-to-large corporation
Experience working with and knowledge ofCRM and marketing automation tools
Understanding ofmarketing performance reporting, campaign analytics, and funnel measurement
It would be great if you also had…
An MBA or advanced degree
Marketing experience in software,dataor services
B2B marketing experience
Experience with a global/multi-national organization
What will you be doing in this role?
Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
Collaborate with salesand cross-functional marketing teamsto ensure campaigns are aligned, targeted, and commercially relevant.
Work with regional sales teams toidentifypipeline opportunities, improve lead conversion, and help progress open opportunities.
Analyzecampaign, funnel, and pipeline performance tooptimizeactivity and inform future planning.
About the team
The Clarivate IP marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry,product, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours ofwork
This is a full-time, 1 year maternity cover position based in our London, UK office. This is a hybrid position with office attendance of 2-3 times a week. This position may require occasional business travel. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Skills
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