Posted 3 days ago
Senior Digital Acceleration Manager
AI Summary
Manages digital marketing and omni-channel activation for a pharmaceutical and dermo-cosmetics brand in the UK, collaborating with sales teams to meet turnover and margin targets while adapting global brand strategy to the local market.
About this role
Who we are ?
A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.
Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.
Your mission
In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
- Develop the local marketing strategy
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
- Ensure correct adaptation of the brand/franchise image and values locally
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Draw up and ensure budget and key performance indicator monitoring for the department/area
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level
Who you are ?
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
Skills
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