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WatchGuard Technologies, Inc.

Posted 2 months ago

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Senior Field Marketing Manager, North America

SeattleOn-siteFull-time

AI Summary

A hands-on, results-driven marketing leader who drives measurable pipeline impact across North America through MSP-facing events, partner recruitment, demand generation, and team leadership.

About this role

About the Position

The Senior Manager, Field Marketing – North America is a hands-on, results-driven marketing leader responsible for driving measurable pipeline impact across the region. This role has a strong emphasis on MSP-facing events, partner recruitment, community engagement, partner demand generation and regional program execution.

This leader manages a team of Field Marketing Managers, ensuring coordinated delivery of demand programs, MSP community events, channel initiatives, and partner activation campaigns.

The role partners closely with North America Sales, Product Marketing, and Global Demand Generation, to accelerate awareness, demand generation, MSP recruitment, and partner success. This role reports to the Global VP of Field & Partner Marketing.

Team Leadership

  • Lead, coach and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, collaboration, operational excellence, and results.
  • Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders.
  • Drive operational excellence and continuous improvement within the field marketing organization.

    • MSP-Facing Engagement & Community Development

  • Own strategy and execution for MSP-focused events within the region, including roadshows, user groups, association events, peer groups, and grassroots community activations.
  • Build strong relationships across the MSP ecosystem, including influencers, associations, peer networks, and technology alliances.
  • Drive MSP recruitment as a core go-to-market strategy, supporting the expansion of the WatchGuardONE partner base through targeted events, campaigns, and community activations.

    • Partner Ecosystem Support (MSPs, National Partners & Distributors)

  • Strengthen WatchGuard’s presence within the North America partner ecosystem, including MSPs, National Partners, and Distributors.
  • Develop and execute joint marketing programs, MDF initiatives, and partner enablement activities aligned to sales and channel priorities.
  • Support partner recruitment, onboarding, activation, and engagement strategies that drive partner-led growth and pipeline.
  • Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance.

    • Campaign & Program Execution

  • Translate global campaigns and corporate messaging into impactful, localized regional programs that resonate with North America markets, partners, and customer segments.
  • Deliver integrated campaigns across digital, event, content, and partner-led channels that drive measurable demand and pipeline.
  • Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems.

    • Sales & Channel Alignment

  • Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across North America.
  • Partner with North America Sales Leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets.
  • Provide field insights, partner feedback, and market intelligence to improve program effectiveness.

    • Performance Measurement & Budget Management

  • Define and track KPIs for pipeline influence, partner recruitment, engagement, event ROI, and program performance.
  • Manage and optimize the regional marketing budget with transparency, accuracy, and strong investment stewardship.
  • Optimize tactics and budget allocation to ensure maximum impact on marketing-influenced and sourced pipeline.

    • Cross-Functional Collaboration

  • Build strong collaboration between Field Marketing, Product Marketing, and Global Demand teams to ensure regional customization and flawless execution of campaigns.
  • Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, customer advocacy, and partner success stories.
  • Serve as a strong voice for the North America MSP and channel community within WatchGuard.

    • Skills & Qualifications

    • 10+ years of B2B marketing experience, including field, demand generation, or channel marketing roles—preferably in cybersecurity, IT, or SaaS.
    • Demonstrated experience leading and developing high‑performing teams across multiple marketing functions and geographies.
    • Deep understanding of the MSP ecosystem, community dynamics, and partner business models.
    • Proven experience driving MSP recruitment, engagement, and event‑based pipeline influence.
    • Track record of achieving marketing‑influenced pipeline goals and partnering closely with Sales to accelerate deal progression.
    • Expertise in integrated marketing, spanning digital, events, content, and partner-led programs.
    • Strong business acumen with the ability to translate marketing metrics into business impact.
    • Excellent communication, presentation, and stakeholder management skills, including experience engaging senior executives.
    • Strong budget management, forecasting, analytical, and reporting capabilities.
    • Proficiency with CRM, marketing automation, and analytics platforms.

    Skills

    Analytics PlatformsB2B MarketingChannel MarketingCRMDemand GenerationField MarketingMarketing AutomationMSP Ecosystem

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