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Veeva

Posted 2 months ago

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Senior Field Marketing Manager - Quality Cloud

BostonRemoteFull-time

AI Summary

Senior Field Marketing Manager at Veeva, owning integrated marketing strategy, cross-functional program creation, demand generation, and event management to drive pipeline and accelerate sales.

About this role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role
Veeva is seeking a Senior Manager of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including industry and company events, communications, demand generation, and digital events and marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.
This is a remote opportunity; candidates must be based in the Eastern or Central time zones.

What You’ll Do

  • Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers
  • Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops
  • Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities
  • Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
  • Track, analyze, and optimize programs and ABM initiatives
  • Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs
  • Build and maintain a complete and accurate account and contact database

    • Requirements

  • 7+ years of enterprise software marketing experience
  • Exceptional communication, writing, and organizational skills
  • Highly organized with strong attention to detail
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Proficient in delivering content via LinkedIn
  • Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo)
  • Growth minded and a team player with a positive attitude

    • Nice to Have

  • Experience in project management and marketing operations
  • Experience in a high-growth software or technology company

    • Perks & Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program

    • Compensation

  • Base pay: $95,000 - $175,000
  • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

    • Skills

    ABMCRMData VisualizationLinkedInMarketing AutomationMarketoProject ManagementSigma

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