Senior Growth Marketer – Leading Canadian Digital Healthcare Platform

Title:Senior Growth Marketer – Paid Social
Experience:4–7 years
Location:Gurugram
Compensation: 30-40 LPA
Role Type:Full-time

About the Employer Brand

A leading Canadian digital healthcare platform making pharmacy and medical care more accessible, affordable, and convenient. Trusted by over 800,000 Canadians, the organization combines healthcare expertise with technology to deliver personalized and seamless care experiences.

Role Overview

We are looking for a hands-on, data-driven growth marketer to lead paid-social strategy across Meta and TikTok. You will own campaign performance, budgets, attribution, tracking, and creative testing while working closely with creative and analytics teams to scale customer acquisition efficiently.

Key Responsibilities

Paid-Social Ownership

• Own the strategy, setup, execution, and optimization of Meta and TikTok campaigns

• Manage full-funnel budgets of USD 100,000+ per month with direct CPA accountability

• Lead budget allocation, pacing, testing, and daily performance optimization

Tracking and Measurement

• Diagnose pixel, CAPI, Events API, GA4, UTM, and conversion-flow issues

• Reconcile platform data with GA4, Mixpanel, Tableau, and internal reporting

• Use Clarity, Hotjar, or similar tools to identify user drop-offs and conversion friction

• Build reliable attribution and performance-reporting frameworks

Creative Performance

• Identify winning hooks, formats, messaging, visual styles, and calls to action

• Translate campaign data into clear briefs and actionable feedback for creative teams

• Write and test high-converting direct-response advertising copy

• Build structured creative-testing and learning systems

Growth Strategy

• Contribute to channel planning and broader customer-acquisition strategy

• Identify performance risks, emerging trends, and new growth opportunities

• Present clear recommendations and performance updates to stakeholders

What We’re Looking For

• 4–7 years of hands-on experience in paid social or performance marketing

• Experience independently managing Meta full-funnel campaigns at USD 100,000+ monthly spend

• Strong understanding of campaign architecture, optimization, attribution, and CPA management

• Hands-on experience with Meta CAPI, pixels, UTMs, and GA4 events

• Ability to identify and resolve tracking or attribution discrepancies

• Experience using Clarity, Hotjar, or similar session-recording tools

• Proven ability to brief creative teams and translate data into creative direction

• Strong analytical, communication, and direct-response copywriting skills

• Comfortable working independently in a fast-paced, high-ownership environment

Good to Have

• Hands-on experience with TikTok Ads, Spark Ads, and Events API

• Experience in healthcare, pharmaceuticals, finance, insurance, or another regulated category

• Familiarity with the Canadian market

• Experience with Triple Whale, Northbeam, Rockerbox, or similar attribution tools

• Experience briefing UGC creators and managing Spark Ad authorization

• Experience building a creative-testing system from scratch

Why Should You Apply?

• Own paid-social growth for a high-impact digital healthcare brand

• Manage substantial budgets across Meta and TikTok

• Influence growth, creative, measurement, and attribution strategy

• Work with cross-functional creative, analytics, and technology teams

• Build scalable systems that directly contribute to customer acquisition

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team