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Vogo

Posted 2 months ago

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Senior Growth Marketer - SEM

DallasHybridFull-time

AI Summary

Senior Growth Marketer - SEM is responsible for managing and scaling high-volume paid search campaigns across domestic and international markets, optimizing bidding, targeting, and creatives, and driving ROI through data-driven testing and cross-functional collaboration.

About this role

About Vogo
Vogo is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay.
From downtown hotels and luxury resorts to private vacation rentals and remote cabins, Vogo offers the widest selection of accommodations worldwide. Vogo's proprietary technology then scans billions of data points to surface the best deals across millions of properties, streamlining discovery, and booking for every traveler.
Since launching out of Wilbur Labs in 2018, Vogo has rapidly become one of the most trusted travel platforms globally, surpassing $1 billion in gross bookings in just two years. Vogo is headquartered in Dallas and led by a team of travel industry veterans.
About this Role
Vogois seeking a highly skilled, hands on, detail-oriented Senior Growth Marketer - SEM to help scale our global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. You will play a key role in driving VacationRenter’s growth and shaping the acquisition roadmap, while simultaneously thriving in the day-to-day details.

This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis.

Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence.

The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts.

This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.

Role & Responsibilities:

  • Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
  • Own the day-to-day granular account structure—including campaigns, ad groups, keywords, and creatives—building for both immediate performance and long-term scalability.
  • Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
  • Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. Contribute directly to the evolution of our internal tooling.
  • Proactively identify and execute on opportunities to profitable growth from paid search.
  • Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies.
  • Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.

    • Minimum Qualifications:

  • BA/BS degree or equivalent practical experience
  • 5+ years of search engine marketing experience (Google, Bing)
  • Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
  • Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
  • Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
  • Demonstrated experience creating and optimizing successful marketing campaigns
  • Complex advertising account management experience
  • Strong attention to detail and highly adaptable
  • Self-starter who will thrive in an ambiguous startup environment
  • Competitive, entrepreneurial mindset

    • Preferred Qualifications & Prior Experience:

  • Experience working in a high-growth startup environment
  • Background in the travel industry
  • Proven expertise in leveraging advanced AI tools, platforms, and workflows
  • Prior experience working on search experience products
  • Proficiency in campaign translation and localization
  • Experience with marketing attribution modeling

    • Benefits & Perks:

  • Competitive salary + equity
  • Top-tier laptop provided
  • 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
  • 401(k) with company match
  • Unlimited, guilt-free vacation days
  • Annual wellness stipend (gym + other wellness activities)
  • Monthly house cleaning stipend
  • Annual travel allowance
  • Monthly cell phone & internet usage stipend
  • Charity donation company match
  • Employee referral bonus
  • Team offsites/activities

    • Skills

    A/b TestingAd Copy And Creative OptimizationAI ToolingAutomation ToolsBid ManagementBulk Management ToolsCampaign StructuringData AnalysisData VisualizationExcelGoogle AdsGoogle Ads EditorGoogle AnalyticsLocalizationMicrosoft AdsMicrosoft Ads EditorMixpanelPaid SearchPivotsSEO/SEMTracking And Attribution ModelingVlookups

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