Senior Growth SEO Specialist

Key responsibilities

• Run week-on-week on-page analysis and optimisations across our highest-priority pages. Identify and implement changes that improve rankings, traffic and conversions.

• Design, run and analyse conversion rate optimisation (CRO) experiments from ideation through to results, using what you learn to shape the next round of testing.

• Research and build new intent-led pages and use cases, taking opportunities from keyword research all the way through to published.

• Grow SafetyCulture’s presence in AI-powered search by building and optimising content that gets cited in large language model (LLM) results.

• Keep the site healthy by catching and resolving indexation issues, 404s and crawlability problems, working with the web team to see issues through to resolution

• Produce weekly performance reports and ad hoc deep-dives that give the SEO Growth team and Organic Growth team clear, actionable insights

• Keep SEO best practices documentation up to date and share learnings with content and outreach team members so improvements land consistently across the site

• Work with the content, web and marketing teams on optimisation tasks, technical checks and cross-functional projects that affect organic performance

Required skills & experience

Technical skills

• Proven track record of running on-page SEO optimisations at scale on a high-volume site, with a clear ability to prioritise what moves the needle

• Strong keyword research skills with the ability to identify intent-led opportunities and match them to the right page types and content formats

• Hands-on experience with CRO, including hypothesis development, test setup and results analysis

• Solid technical SEO foundations across crawlability, site architecture, canonicalisation, indexation, sitemaps and structured data, with enough depth to diagnose issues and communicate effectively with developers

• Proficient with Google Search Console, Ahrefs and Screaming Frog; comfortable building reports and working with data in Google Sheets

• Experience working in Contentful or a comparable CMS, with the ability to publish and update pages without developer support

• Able to write and publish SEO-optimised content independently, including new page types like forms, audits and use case pages

Behavioural skills

• Spots problems and opportunities before being asked and acts on them

• Turns complex performance data into a clear story and recommendation for both technical and non-technical audiences

• Works effectively across content, engineering and marketing teams, and able to move things forward without direct authority

• Adapts quickly as search evolves, whether that's algorithm updates, new formats or shifts in AI search behaviour

• Organised and methodical with the ability to keep multiple workstreams, experiments and projects moving at once

• Documents learnings and shares them so the whole team improves

AI skills

• Uses AI tools, like Claude, to accelerate content drafting, iteration and optimisation workflows, with practical experience applying them to real SEO tasks

• Builds and uses AI workflows and agents to reduce manual work, automate repetitive analysis and scale output without scaling effort

• Understands how LLMs surface and cite content, and uses that to inform on-page and content decisions that build share of voice in tools like ChatGPT and Perplexity