Senior Influencer Marketing Executive

This role is for one of the Weekday's clients

Min Experience: 1+ years

Location: Mumbai

JobType: full-time

We're looking for a sharp, creative, and highly organised Senior Influencer Marketing Executive to own and scale our creator ecosystem. If you live and breathe Instagram and YouTube — and can move seamlessly between briefs, creative ideation, and performance metrics — we'd love to hear from you.

Requirements

WHAT YOU'LL DO

• Scout, evaluate, and onboard influencers (nano to macro) aligned with our brand values, aesthetics, and audience.

• Own end-to-end influencer campaigns: briefing, negotiations, content approvals, execution, and performance tracking.

• Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.

• Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI.

• Collaborate closely with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners.

• Plan and execute shoots — including founder/CEO-led content — from concept to final delivery.

• Contribute to content ideation and prepare first drafts of scripts for creator campaigns, founder-led videos, and organic social content.

• Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.

• Monitor and optimise campaign performance with a strong focus on ROAS, CTR, engagement rates, and overall campaign efficiency.

• Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.

• Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.

• Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.

• Stay updated on platform trends, creator economy shifts, and competitor activity.

WHAT WE'RE LOOKING FOR

• 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.

• Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.

• Proven experience independently managing and negotiating influencer partnerships.

• Strong understanding of performance metrics and ability to optimise campaigns for ROAS, CTR, CAC, and engagement.

• Ability to wear multiple hats — strategist, coordinator, creative reviewer, and team lead.

• Deep understanding of Instagram and YouTube content formats.

• Ability to develop content concepts and write first drafts of scripts for reels, founder videos, and creator collaborations.

• Basic proficiency in video editing tools; familiarity with storytelling and scriptwriting.

• Highly organised, detail-oriented, and process-driven.

• Excellent written and verbal communication skills.

• Proficiency in Google Sheets and Excel for campaign reporting and management.

GOOD TO HAVE

• Experience managing or mentoring junior team members.

• Prior experience handling founder/CEO-facing shoots.

• Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.

• Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.

• Experience working closely with Meta performance campaigns and creator-led ads.

Must-have skills

influencer marketing

Good-to-have skills

Campaign Performance Analysis, Instagram, YouTube