Senior Integrated Media and Digital Communication Strategy Manager

Job Purpose:

As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.

CONSUMERS

• To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions

INTERNAL TEAMS

• Collaborate with pr & business team, be a trusted partner to achieve the objectives together
• Key contributor to the POE integrations

MEDIA MARKET

• On top of the evolving media trends and define the implications for the house
• Test and Learn new approach to enhance media efficiency and innovations

What you can bring to the team

Person Specifications:

Academic / Professional Qualifications/Work Experience

• Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
• Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
• Good communication, organization, analytics skills, in spoken and written Chinese and English language
• Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
• In-house side: Strategic media planning experience for multiple product lines is preferred
• Luxury brand media experience is preferred
• Mainland China working experience is a must

Key Interactions / Stakeholders:

INTERNAL

• Report to Head of Integrated Media and Digital Communication Strategy
• Local Communication teammates (PR/Event)
• Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
• Global/region media/division team

EXTERNAL

• Media Partners and suppliers
• Agency LMM/AG when relevant