Senior Manager-Consumer Insights & Research
AI Summary
Design and execute consumer research studies to decode customer insights and disseminate findings across product, business, growth, marketing, and CX teams to influence decisions and support new service launches.
About this role
Senior Manager-Consumer Insights & Research
Mandate 3 – Employees will work full-time from Swiggy HO, Bengaluru.
About Swiggy
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
Roles & responsibilities :
- Design and execute research independently or with the help of an agency partner to decode the customer pulse and disseminate findings within the org.
- Support across product, business, growth, marketing and CX charters to represent the voice of consumers, and influence decisions that delight consumers.
- Help to launch new services, features, and products - working with Product and Business teams.
- Lead & execute studies such as Brand track, NPS, customer pulse surveys and run in-depth immersions first-hand.
- Leverage the latest AI tools and techniques - be curious to learn from the outside world and apply the relevant AI practices at your daily work.
Qualifications
Desired skills :
- At least 5 years of work experience in consumer insights / user research.
- Expertise in both qualitative and quantitative research practices. Heavy on Quantitative.
- Comfort with driving projects grounds up, executing it independently with internal resources - develop Qres/Guides/conduct interviews & work out the analysis plan.
- Ability to independently execute research requirements end-to-end from decoding the objective, scoping & dissemination with leadership.
- Strong analytical, planning and multi-tasking skills with demonstrated ability to self-start, contribute and work in an entrepreneurial environment.
- Has led large-scale research projects (Quant) during previous experience.
- Exposure to the Online/tech industry would be an added advantage.
Additional Information
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
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