Senior Manager Editorial & Content Strategy
AI Summary
Develops clear, engaging, brand-right copy and content strategy for Express across ecommerce, email, social media, paid media, retail marketing, and product storytelling, partnering with Creative, Brand Marketing, Merchandising, and channel teams.
About this role
Overview
About PHOENIX PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. About ExpressExpress is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Express ensures you look and feel your best, wherever life takes you. The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app. About BonobosOur Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 50 Guideshop locations and at www.bonobos.com. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.
Location Name
Columbus Corporate HeadquartersResponsibilities
POSITION OVERVIEW
The Senior Manager, Editorial & Content Strategy is responsible for developing clear, engaging, and brand-right content that brings the Express brand to life across every customer touchpoint. This role partners closely with Creative, Brand Marketing, Merchandising, and channel teams to execute compelling storytelling across campaigns, ecommerce, email, social media, retail marketing, paid media, product storytelling, and other customer communications. The ideal candidate is a strong writer with excellent editorial judgment, an interest in menswear and retail marketing, and a passion for creating content that connects brand storytelling with customer needs.
KEY RESPONSIBILITIES
Writing & Content Development
Write clear, engaging, brand-right copy across ecommerce, email, social media, paid media, retail marketing, product storytelling, campaign messaging, headlines, landing pages, and additional customer-facing communications.
Translate product strategies, seasonal campaigns, and marketing initiatives into compelling customer stories.
Adapt messaging appropriately for each platform while maintaining consistency in brand voice.
Support campaign concepting through headlines, messaging ideas, and creative collaboration.
Editorial Excellence
Ensure copy reflects established brand voice, editorial standards, grammar, tone, and messaging guidelines.
Proofread and edit content for clarity, accuracy, consistency, and quality.
Research fashion, culture, competitive brands, and customer trends to strengthen storytelling.
Support development of seasonal messaging frameworks and editorial planning.
Cross-Functional Collaboration
Partner closely with Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and E-Commerce throughout content development.
Participate in creative reviews and incorporate feedback throughout the process.
Support special projects and additional content needs as assigned.
REQUIRED EXPERIENCE & QUALIFICATIONS
Bachelor’s degree or equivalent experience in English, Journalism, Communications, Marketing, Creative Writing, or related field.
5-7 years of copywriting and content experience.
Experience writing for fashion, retail, lifestyle, ecommerce, or consumer brands preferred.
Strong portfolio demonstrating brand storytelling across multiple channels.
Excellent writing, editing, proofreading, and communication skills.
CRITICAL SKILLS & ATTRIBUTES
- Strong writing and storytelling ability
Excellent editorial judgment and attention to detail
Curiosity about menswear, culture, and retail marketing
Highly collaborative with strong communication skills
Organized, adaptable, and able to manage multiple priorities
Positive, solutions-oriented mindset with a passion for creating exceptional customer experiences
Closing
If you would like to know more about the California Consumer Privacy Act click here.
Applicants must be currently authorized to work full-time in the United States. PHOENIX does not sponsor applicants for work visas (e.g., H-1B or TN status) for this position.
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies: Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.
Skills
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