Senior Manager, Global Brand Programs

Your Opportunity at ARC’TERYX:

As Senior Manager, Global Brand Programs, you are a senior strategic leader responsible for shaping how the Arc’teryx brand is expressed globally—across stories, moments, and experiences. You operate at the intersection of brand strategy, narrative development, and global alignment, translating strategic brand vision into clear frameworks that guide seasonal storytelling and maximize brand impact and reach globally.

You define what matters, why it matters, and how the brand should show up — while enabling teams across the organization to bring those strategies to life with consistency, relevance, and cultural credibility.

The Brand Programs portfolio spans across many important facets of the business including Circularity, ReBIRD, Community Impact, Brand Content and distribution.

You are a trusted partner to senior leaders across Brand, Product, Creative, Community, Sports Marketing, Retail, and Regional Marketing, influencing decisions that shape the future of the brand. In this role you are a people leader, managing, coaching and developing a high performing team.

This role is based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

Stewarding the long-term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership

Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives

Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact

Influencing the direction of the brand’s Circularity initiatives across the organization, working in lockstep with cross functional partners to drive growth of the platform

Leading and developing team members, creating clarity of purpose, enabling high performance and supporting career development

Designing and owning the strategic frameworks that guide global brand programs, storytelling systems, and seasonal brand priorities

Defining success metrics and guardrails for brand programs, enabling teams to execute with consistency while allowing for local relevance

Supporting the long term strategy and positioning for the Brand’s Community Impact portfolio

Supporting the development of the global GTM strategy, seasonal brand objectives and briefs

Leading enablement sessions for regions and partners to drive understanding, adoption and integration of global strategies

Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions

Operating as a brand steward and cultural leader, advocating for long-term brand integrity and authenticity

Partnering with the creative team on the Brand’s long form storytelling platform

Evolving the brand’s social impact and sustainability strategy

Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines

Crafting global briefs and partnering with global creative through the lifecycle of a project, ensuring that campaigns and content deliver on strategic intent

You have a Bachelor’s degree in Marketing, Advertising, Communications or a related field

You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry

You have experience in people management and leading teams

You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport

You have a proven track record of building successful strategic marketing plans within brand and/or product marketing

You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe

You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation

You have strong awareness of the Arc’teryx brand, product and consumer

You remain highly flexible and creative when faced with ambiguity

Your passion for work is paralleled by your passion for getting outside

The salary range for this role is CAD$126,000 - CAD$165,000