Posted 1 month ago

Senior Manager, Paid Social

New York, NYHybrid

AI Summary

Manages a group of client engagements across Facebook, Snapchat, TikTok, Reddit, and Pinterest, leading hands-on activation and optimization of cross-channel paid social campaigns while providing strategic consultation and data-driven recommendations.

About this role

Who We Are:

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.

We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.

We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.

Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.

The Role

As the Senior Manager, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns. This position offers high visibility with clients and equally high expectations to work in a hands on keys capacity activating paid social campaigns.

Responsibilities

Manage projects with internal and external stakeholders across a group of key accounts

Lead hands-on activation of paid social campaigns, operating in platform in real-time

Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning

Offer strategic insight and consultation for a clients’ holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics

Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners

Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations

Establish a data-driven approach to inform and build paid social strategies

Proactively identify opportunities to drive efficiency and scale across social media platforms

Brief internal and external stakeholders on industry trends to help them achieve their goals

Opportunity to grow the existing team in a leadership capacity

What You Need

Tenure and knowledge of digital marketing experience focused on paid social

Comfortable working in a fast paced environment, understanding a start-up culture mentality

Bachelor’s degree preferred or equivalent with an emphasis on marketing, business, or similar

Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels

Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools

Experience developing social media marketing media plans and managing budgets

Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points

Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely

Skills

Ad ServingAnalyticsAttribution ToolsBudget ManagementCampaign OptimizationData-driven StrategyDigital Advertising MeasurementFacebook AdsMedia BuyingMedia PlanningPaid Social PlatformsPerformance ReportingPinterest AdsReddit AdsSnapchat AdsSocial Media MarketingTag ManagementTikTok Ads

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