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Coins.ph

Posted 8 months ago

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Senior Marketing Manager/Director, Payments & Merchant Growth

ShanghaiOn-siteFull-time

AI Summary

Senior Marketing Manager/Director focused on Payments & Merchant Growth, responsible for strategy and partnerships to grow Coins.ph payments products and merchant network.

About this role

We are seeking a dynamic and results-driven Marketing Manager to spearhead the marketing and growth initiatives for our core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand our merchant network and solidify Coins.ph as a top-of-mind payment solution.

Key Responsibilities:

  • Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
  • Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
  • Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
  • Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
  • Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

    • Qualifications & Experience:

  • *Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.*
  • Preferred: Experience within a leading payment company/e-wallet in China (e.g., Alipay, WeChat Pay), a global fintech/payment company, or a Chinese internet company's overseas ventures (preferably in Southeast Asia).
  • Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
  • Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
  • Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
  • Excellent communication, negotiation, and relationship-building skills in both Chinese and English.
  • Bachelor's degree in Marketing, Business, or a related field.

    • Skills

    A/b TestingAnalytics And ReportingBilingual Stakeholder ManagementCampaign BudgetingChinese And English CommunicationCo-marketing CampaignsCompetitive IntelligenceCross-functional Collaboration TeamsCustomer SegmentationData-driven Decision MakingDigital PaymentsGrowth MarketingMarketing StrategyMarket ResearchMerchant OnboardingMerchant RelationsPartnership DevelopmentPayments EcosystemPerformance MarketingQR PaymentsROI AnalysisTelco PartnershipsWebPay

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